Netherlands - 2020 saw highest motorcycle sales since 2009
According to the latest data from RAI Association , BOVAG and RDC in the Netherlands , 2020 saw the highest number of new motorcycles sold in the Netherlands in more than a decade with 14,622 new units registered , an increase of + 4.7 % compared to 2019 ( 13,962 units ). In addition , the " specialist trade sold an absolute record number of 52,175 second-hand motorcycles . The corona crisis is having a major influence on travel behaviour ," says RAI spokesperson Floris Liebrand . " Since the crisis started last March , the need for individual transport has grown . This is not only noticeable in the sale of bicycles and scooters , but also in the registrations of new and secondhand motorcycles - this despite the international lockdowns in the spring , which halted the supply of parts and the production and distribution of two-wheelers worldwide . " As a result , new engines already on order could not be built and stores were not stocked . From the summer months on , there was a clear catching up that continued until the end of the year ." " RAI Vereniging and BOVAG are happy with the popularity of the motorcycle . Motorcycling is ' in '. People not only opt for the great experience of motorcycling , but also for the practical side . The moto is ideally suited to move from A to B quickly , safely , cleanly and hygienically in today ' s society . " The potential is enormous , as only half of the 1.5 million Dutch motorcycle licence owners currently own a motorcycle . Moreover , the moto fits into an urban mobility policy , with parking space at a premium . The sector is also accelerating its efforts to improve sustainability with the development of cleaner engines ."
NETHERLANDS - MOST POPULAR ( NEW ) BRANDS SOLD IN 2020
1 . BMW 2,541 units ( 17.4 % market share )
2 . Yamaha 2,477 units ( 16.9 % market share )
3 . Kawasaki 2,197 units ( 15.0 % market share )
4 . Honda 1,235 units ( 8.5 % market share )
5 . KTM 1,175 units ( 8.0 % market share )
UK : 2020 motorcycle registrations -3.91 %
As seen elsewhere in Europe , 2020 motorcycle registrations in the UK ended with a rush to preregister unsold Euro 4 units that do not meet the strict timescale criteria set by the EU for the end of series derogation approved in advance of Euro 5 final implementation . This has no doubt distorted the statistics in the UK , Germany , Italy and most of Europe ' s markets - majors and otherwise . According to the latest available data from the MCIA , the motorcycle industry trade association in the UK , motorcycle registrations were + 53.99 % in December , at 7,042 units , and were also likely distorted by preregistrations in October and November too - maybe even as far back as July 2020 . For the whole of 2020 , registrations are said to have been down by only -3.91 % at 96,539 units for the year . In total PTW terms , December was reported to be + 57.17 % ( 7,808 units ), with registrations running at -2.83 % ( 103,656 units ) for the full year . In further evidence of the rush to pre-register unsold Euro 4 units in the UK , Honda dropped to the number 3 spot in market share terms in December ( having been the market share leader all year ), behind Lexmoto and Suzuki . By way of context - motorcycle registrations in the UK grew slightly in 2019 , + 0.72 %, with 100,472 units sold . Along with Italy , France , Germany and Spain , the UK remains one of Europe ' s ' Big Five ' markets ( actually , the fifth largest ) and between them
150,000
100,000
Sweden : 2020 motorcycle registrations + 23.48 % ( theoretically )
50,000
UK full year registrations
106,688
PTW
-2.83 %
103,665
they account for just over 80 % of annual new registrations in Europe .
100,472
2019
96,539
MOTORCYCLE
-3.91 %
2020
Although the December 2020 motorcycle registration data in Sweden has clearly been affected by preregistration of non-exemption qualifying Euro 4 units ( before the deadline at the end of December ), it has nonetheless been a good year for new unit sales in Sweden , despite the pandemic . The latest data available from the motorcycle industry trade association in Sweden ( McRF ) shows new motorcycle registrations at an unrepresentative + 678.34 % in December at 2,156 units , having been a more sensible but still |
good + 13.88 % in November ( 402 units ) and -6.94 % in October ( 496 units ). For the full year 2020 , cumulative new motorcycle registrations were + 23.48 % for the 12-month period at 14,798 units . Indeed , although on low volumes , the growth seen in January and February 2020 was spectacular at + 89.90 % and + 35.12 % respectively . For the record , by the end of 2019 , they were + 2.31 % at 11,983 new motorcycles registered ( compared with 11,713 in 2018 ). McRF CEO Niklas Kristoffersson said |
that " it has long been clear that 2020 would be a record season . Not since 2009 have so many new vehicles been sold . " The corona pandemic has hit many industries financially , but for us in the two-wheeler industry , we have not seen such positive figures for an exceptionally long time . " It is clear that many new customer groups have discovered the benefits of driving a moped or motorcycle , and we look forward to the growth continuing in 2021 . " Moped registrations were |
( theoretically ) + 70.15 % for the full 12- month period ( 22,941 units ), but with December ' s number distorted by the Euro 4 / Euro 5 issue , we can expect to see the numbers for the first months of 2021 appear to be softer than is really the case ." Up until October , the moped market was running at around + 15 % for the YTD . Total PTW registrations were ( theoretically ) + 48.19 % for the 12- month period at 37,739 units , but had been running at a more realistic but still particularly good + 11 / 12 % for the first nine / ten months of the year . |
8 INTERNATIONAL DEALER NEWS - FEBRUARY / MARCH 2021 www . idnmag . com