THE BRADLEY REPORT
Crowned by winning the MotoGP Constructors ' World Title , Ducati ended 2020 with its best ever six-month period to finish the year with 48,042 ( -9.7 %) bikes sold in over 90 countries - sales were up in China , Germany and Switzerland among other markets . This despite the Ducati factory being closed in March and April . The Ducati Scrambler family of models were the company ' s best sellers in 2020 with 9,265 units delivered , while the remarkable Streetfighter V4 was its most popular individual model with 5,730 bikes sold . Its Chinese sales grew + 26 % ( 4,041
Production of Ducati ' s new SuperSport 950 got underway in January , with dealer deliveries expected to start before the end of February . The Euro 5 compliant twin-cylinder Ducati Testastretta engine will deliver 110 hp at 9,000 rpm and 93 Nm at 6,500 rpm . Described as " the perfect choice for young riders looking for their first sports bike ", it will additionally be available in a depowered version for A2 license holders .
units sold ) and is now Ducati ' s fourth largest market . Sales in Germany were + 6.7 % ( 5,490 units ) and in Switzerland + 11.1 %. Italy remains its largest market with 7,100 units sold in 2020 . Claudio Domenicali , Ducati CEO , is quoted as saying that " the strong end to 2020 allows us to look forward with optimism and confidence . For 2021 , the product range is more complete than ever , and the interest of enthusiasts has been immediately reflected in an order portfolio that is the largest ever seen at the start of a year . " The first deliveries of the Multistrada V4 , the first motorcycle in the world equipped with front and rear radar , have already begun and , in the coming months , Ducati dealers will also receive the other new bikes of the 2021 Model Year , including the Panigale V4 SP , the SuperSport 950 , the Monster and the Ducati Scrambler Night Shift ."
Kawasaki ' s Motorcycle and Engine division has reported net sales of 225.5bn yen for Q3 of its current financial year ( October , November and December 2020 ), which is -4.6 % down on 230.15bn yen for the year-ago quarter . However , that represents a 1.8bn yen segment operating profit for the quarter , compared to a -4.5bn yen loss in the year ago period ( a + 6.4 % improvement in segment profit ). Kawasaki states that " the market has been significantly affected due to the impact of COVID-19 in the major markets of Europe , North America and Southeast Asia . " Recent retail sales have exceeded the level of the same period of the previous year in the US market due to rising demand for off-road models , and the European market has recovered to the same level as the same period of the previous
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With Jonathan Rea hotly tipped to continue bossing it in the senior WSBK class , MTM Kawasaki has announced a strong rider line-up for the 2021 season . World champion Jeffrey Buis will be joined by Koen Meuffels , Yuta Okaya and Adrián Huertas , who will also compete for MTM Kawasaki on the Kawasaki Ninja 400 in the World Supersport 300 championship .
year . However , emerging markets are still sluggish and remain below the level of the same period of the previous year . " Segment operating income has improved due to reduction of fixed cost and other factors , despite a decrease in revenue ". Total motorcycle unit sales are put at 300,000 for the quarter , worldwide , which is down from 404,000 units in the year-ago period , with " developed "
market unit sales down at 91,000 units compared to 101,000 for the year-ago quarter , but unit sales revenue was up in developed markets at 73.7bn yen , compared to 72.9bn on 10,000 more units for the year-ago period . Emerging market unit sales down at 151,000 from 252,000 a year ago , and UTV , ATV and PWC unit sales up a little at 58,000 units worldwide compared to 51,000 .
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