International Dealer News 159 Feb/Mar 2021 IDN159 Feb/Mar 2021 | Page 27

THE BRADLEY REPORT

THE BRADLEY REPORT

Suzuki has announced that at a corporate level , for the April to December 2020 period , total consolidated net sales decreased by 450.6bn yen ( -17.2 %) to 2,175.5bn yen , with operating income down by 31.6bn yen ( -18.6 %) to 138.8bn yen year-on-year . In its motorcycle business , net sales decreased by 36.8bn yen ( -20.2 %) to 145.4bn yen year-on-year , and an operating loss of 1.4bn was recorded owing to the decrease in large motorcycle unit sales during the April- June period , and the impact of a decrease in sales of small motorcycles in markets such as India and the ASEAN economic zone ( Malaysia , Vietnam , Thailand , Indonesia etc ). In unit terms , total worldwide motorcycle and ATV sales for the nine month period were down by -16.9 % at
1,117,000 units ( of which ATVs were 18,000 units , up by + 31.0 %). Domestic sales were up + 4.3 % at 39,000 units , but sales in Europe were down -4.7 % at 31,000 units , but up in North America at + 35.1 % ( 37,000 units ) boosted by demand for ATVs . Total unit sales in Asia were down by -21.1 % ( 877,000 units ), India ( -29.8 %/ 377,000 units ) and Philippines ( -37.7 %/ 96,000 units ) hardest hit . Sales in China were up at + 16.1 % ( 288,000 units ). In new model terms , Suzuki announced a return to production of its famous Hayabusa brand - first seen in 1999 , the ' Busa is widely credited as creating what became known as the Hyperbike sector . Loaded with " over 550 new parts " since the pre-Euro 4 iteration went off
sale in Europe - it continued to be available in the United States due to the theoretically less stringent emissions regulations there at that stage - this new Euro 5 compliant ' Global ' GSX1300R will be available in dealerships from mid-March 2021 . The upgrades include an " iconic and uniquely individual Hayabusa aerodynamic silhouette and styling , but with redesigned wind-cheating bodywork that remains faithful to the Hayabusa ’ s unmistakable shape while adding sharper lines and classy details ". A heavily redesigned engine – including new pistons , conrods , crankshaft and camshaft – specifically aimed at producing enhanced performance in the lower to mid rev ranges , make it the fastest-launching Hayabusa yet . " The
engine development from Gen2 to Gen3 , despite keeping capacity the same , is actually greater than the changes from Gen1 ( 1,298 cc ) to Gen2 ( 1,340 cc )," engine designer Naoki Mizoguchi said . " A comprehensive suite of electronics includes IMU-governed ABS and traction control , cruise control , launch control , bi-directional quick shifter , engine brake control , three power modes , plus three pre-set rider modes and three user-defined modes ". Oh , and let ' s not forget the little matter of " a revised chassis , with a new subframe , new brakes and new suspension settings ". In other news , Suzuki has launched a new website - " one that embraces several forward-facing technologies that will make it very different to those presently operated by its competitors ". Called the Suzuki Motorcycle Global Salon , the company is describing it as a " next-generation communications platform that fans of Suzuki motorcycles can use on their laptop or smartphone . " The Global Salon allows users to view motorcycles ‘ on display ’ in a virtual environment from the comfort of their own home , as though visiting an authorised dealership or motorcycle show , and also to enjoy the unveiling of brand-new models ".
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