MIVV , Italy - 50 years
Italian exhaust specialist MIVV ( Metal Industria Val Vibrata ) is celebrating its 50th anniversary , founded in December 1970 in the industrial area of the province of Teramo , in Abruzzo , near Italy ' s Adriatic coast . Still a family-run company , independent from any international group and therefore fully autonomous in terms of its production decisions and market choices , its core business has always been developing components and complete exhaust systems for vehicles - both for aftermarket and OE customers . The company has always been associated with high production values with durable , reliable quality designs made from quality materials . The MIVV story started in the automotive industry , and as expansion took them into a second and then third factory in 1982 and 1988 , and then , already with 25,000 sq m ( 250,000 sq ft ) of space , the company started manufacturing motorcycle exhausts in the early 1990s . The ' secret sauce ' of MIVV ' s success is based on the standards of Research and Design that have been necessary to meet the needs of OE customers in an era of ever more stringent sound and emissions regulations . To be able to sustain a growing business and OEM contracts has required huge R & D investments and expertise and high level production engineering to optimise quality and margins . The high level of experience and expertise - at scale - that is required of the engineers in the R & D department allows MIVV to design and produce motorcycle exhausts " with an unassailable technological content - a new concept of aesthetics , linked to performance , a winning approach able to meet the needs of motorcycle manufacturers and the expectations of their customers - the riders themselves ," says CEO Dr . Filippo Rosati . But even that was not enough . MIVV ventured into racing and has been working Italian , European and World Championships for every morsel of expertise and competitive advantage it could squeeze from the teams it worked with , the racers who depend on its products and the circuits that are the proving ground for everyone engaged in " the need for speed ". " Now , 50 years after its birth , the second generation of family owners are fully involved in renewing that fundamental momentum that has allowed the company to remain a leading player in a market where excellence has now become an essential must . " If there is a secret that has allowed MIVV to reach its half century ," says Rosati , " it is commitment , motivation and perseverance . Without these essential ingredients , it is difficult to achieve national and international success and recognition . " But all successful businesses have to keep pushing forward . Being satisfied with what you are achieving is not the way to make sure that there will be a
third generation at the helm of the MIVV company . " Therefore , we are dedicating this important anniversary to the unforgettable Giovanni Palazzese , who passed away recently . He was our co-founder and at the helm of MIVV from the early 1980s . For decades he carried out his mandate with passion and foresight , always putting the company first , so a very special thanks to him ."
MIVV S . P . A . Sant ' Omero ( TE ), ITALY Tel : + 39 0861 8120237 moto @ mivv . it www . mivv . com
X-M1 - new for 2021
The new X-M1 from MIVV is designed for highperformance models and rounds off an extensive range of products dedicated to naked and Super Sport bikes . Ready to ship for some of the most popular sport bike models currently in production , MIVV says the X- M1 " enhances the commitment of our brand to achieving the perfect balance between materials , styling and performance ". The MIVV range was missing a short conical design of the kind currently being used on bikes competing in the top world championships ( in MotoGP and , more specifically , in Moto2 ), and the X-M1 fills that void . The compact dimensions ( total length is 250 mm ) are described as " undoubtedly
adding an original flair to the contour of the vehicle and an aggressive edge to the sound ". Available in a choice of painted black or natural finish with satin effect on the stainless steel versions of the X-M1 or satin effect titanium . MIVV ' s R & D department says that the X-M1 is particularly versatile , managing to improve the performance of high , medium and small displacement engines . It complies with the current Euro 4 regulations . However , MIVV says that it will also be producing a Euro 5 version for models that are already compliant with this most recent regulation . Initially , the X-M1 will be available for models such as the Yamaha MT-09 from 2013 and up ; the Ducati Hypermotard 950 from 2019 and up ; BMW F900R / XR from 2020 and up ; BMW S 1000 R from 2017 and RR / 2019 and up ; plus assorted KTM Duke models .
14 INTERNATIONAL DEALER NEWS - FEBRUARY / MARCH 2021