International Dealer News 159 Feb/Mar 2021 IDN159 Feb/Mar 2021 | Page 22

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" Don ' t bottle it " - one million ' Lube Cubes ' and counting

Despite the growing public awareness about the problems caused by singleuse plastics , currently only 41.2 % of plastic is recycled across Europe . Within the lubricants industry , most single-use plastic packaging is extremely difficult to recycle due to contamination , which sadly means that most ends up in landfill or is incinerated . Most single-use plastics only begin to degrade after around 700 years , and in addition to this problem , the plastic production process is one of the leading causes of carbon emissions - ultimately compounding its impact on our environment . As reported in the final quarter of 2020 , FUCHS SILKOLENE has now switched ALL its engine oils away from 4 litre and 20 litre plastic bottles in favour of 100 % recyclable Lube Cubes .
" Leading the way with market-leading packaging technology , the FUCHS SILKOLENE superior motorcycle products are now only available in an eco-friendly carboard pack , reducing carbon footprint without any extra effort or quality compromise ," said FUCHS ' John Mosley . " Lube Cube packaging is 100 % recyclable , offering obvious benefits to the environment and tackling plastic waste head-on . " Delivered flat-packed to the manufacturing site and in far higher quantities per pallet load than its plastic counterparts , the logistical benefits of fewer deliveries further extends an improved carbon footprint through the Lube Cube manufacturing process ." 15,600 empty 20 litre Lube Cubes can be transported to FUCHS ' s production lines in two trucks , whereas it takes six
22 INTERNATIONAL DEALER NEWS - FEBRUARY / MARCH 2021 trucks to deliver the same number of plastic containers - a reduction of 66 %. Two truck loads of 4 litre Lube Cubes are the equivalent of eight trucks supplying 20 litre plastic containers - a reduction of 75 %. Joost van Genderen , Head of Motorcycle at FUCHS Lubricants , said : " These statistics demonstrate the significant added value from switching to Lube Cubes from traditional plastic containers . Fewer trucks on the roads means less CO2 , less congestion and reduced operational costs . " Being easy to use and fully recyclable is the most obvious saving for our customers as they can now help make a positive choice for the environment when selecting our products - so it ' s good news for everyone - and with the

Wunderlich interactive online showroom

German BMW parts , accessory , luggage and conversion specialist Wunderlich ' s 2021 international version catalogue is a 642-page desk bender of BMW loveliness . It includes products for all current BMW Adventure , Touring , Roadster , Sport as well as Urban Mobility models - and the first accessories and impressions of Wunderlich s interpretation of the R 18 . In addition to the products listed and detailed , the Wunderlich catalogue is always a great read and reference for dealers who love background information , features and a chance to commune with the perspectives of fellow ' Blue & White ' aficionados . In other news , Wunderlich has ' opened ' its interactive online showroom to visitors , allowing them to " look , browse , get information , choose , remember , shop , share , get news or chat with the staff . It is varied , entertaining , appealing and always up-to-date . " It offers the whole world of Wunderlich and many new possibilities on tablet ( landscape view
The Wunderlich interactive online showroom .
is recommended ), notebook or PC - a smartphone-optimised version integrated in the Wunderlich app is in preparation . The interactive showroom animates the spacious exhibition hall of Wunderlich ' s corporate headquarters and invites you to take a relaxed digital tour . " For the motorcycles on display , visitors can view the image and video gallery and the range of complete vehicle equipment available or simply focus on their own model . The chat function links visitors with Wunderlich staff - not a third party ' Bott ' based chat provider ." By way of a follow-up to its " 40 Years of GS " special edition and parts series , the first range of Wunderlich parts are already available for the customising platform behemoth that is the BMW R 18 . The first designs include its handpainted and handlined handlebar-mounted " Rock ' n ' Roll " cockpit fairing , 32 mm precision steel tube engine guard , a seat material
The R 18 is already proving to be a versatile customising platform .
360 degree full colour print decorated box , the new packs stand out on the shelves , allowing for easy selection from our colour coded performance level front labels ." " The Lube Cube is a tremendous success story , and we plan to continue to build upon it , with the ultimate aim of removing all single-use plastic bottles from our range completely by 2022 . " So far , the introduction of the Lube Cube has saved more than 800 metric tonnes ( 800,000 kg ) of plastic since its launch in 2012 . Recording our millionth Lube Cube sale at the end of 2020 proves that our customers are responding well to this eco-friendly innovation ." www . silkolene . com
( and stitch matched ) covered sissy bar and versatile licence plate holder with discreet cable routing and mounts for the existing swingarm mounting points - all backed by a 5-year warranty and appropriate approvals . www . wunderlich . de