International Dealer News 158 Dec 2020/Jan 2021 IDN158 Dec/Jan 2021 | Page 7

Germany - motorcycle registrations + 8.83 % January to October

Germany - motorcycle registrations + 8.83 % January to October

Germany ' s lesson in pandemic management continues to find graphic expression in the performance of the motorcycle market there . New motorcycle registrations were up by + 41.25 % and + 41.09 % respectively in July and August ; they were up by + 50.71 % in September at 10,429 units and by + 33.45 % in October at 6,630 units . That means that not only has the German market now put the negative effects of the coronavirus pandemic on new motorcycle registrations into its rear view mirror , but the market is up by + 8.83 % YTD at 117,979 units ( compared to 108,404 units in 2019 ). Of course , as this edition of IDN went to press , Europe was locking down again as a second wave swept the continent , but with the experience of the spring to reinforce how the industry responds , and the traditionally ' thinner ' months to come , it is likely that the full year statistics for the German market will show flat sales at worst and quite likely low to midrange single digits of growth . In the context of 2020 , the motorcycle registration statistics in Germany for 2020 so far have been remarkable . The market demonstrated the same promising start to the year that was seen elsewhere in Europe , but started to recover strongly in May , suggesting that demand hadn ' t gone away , with consumers buying when they judged the moment right to do so .
Having been + 16.45 % for July ( 23,793 units ) and + 17.72 % for August ( 13,742 units ), the latest new motorcycle registration numbers from ANESDOR , the motorcycle industry trade association in Spain , show market recovery flattening as Madrid in particular started to grapple with the second wave of the pandemic . Registrations for September were up by + 4.82 % ( 15,743 units ), but were down by -17.52 % for October ( 13,299 units ). In year-to-date terms , motorcycle registrations were running at 131,838 units for the first ten months of 2020 ( -13.14 %) compared to 151,787 units in 2019 . Though the Spanish market recovered strongly after March , April and May , the second wave has set back the chances of Spain seeing a full
200,000
150,000
100,000
50,000
German Registrations
158,024
Indeed , in total PTW terms , it looks very much like the theory that the urban mobility and isolation messages that PTWs have in their favour are being taken up by commuters . Total PTW registrations in Germany in September were + 65.39 % ( 18,274 units ) and + 57.76 % in October ( 12,690 units ). Strength in the small cc moped market suggests strong commuter demand - the total PTW market in Germany was + 23.37 % YTD at 194,950 units ( compared to 158,024 in 2019 ). In market share terms , BMW remains ' Top Dog ' in its home market with slightly decreased market share of
return to growth for the year . Moped registrations on the other hand have recovered and returned to growth at + 12.20 % YTD ( 17,664 units ) to leave the total PTW market in Spain at -10.76 % for the January to October period ( 149,502 units ). Jose Maria Riano , General Secretary of ANESDOR , stated : " The health situation has had logical consequences for the economy and for the PTW market in Spain . The period through the summer clearly demonstrated that ever more consumers are turning to two wheels for transport convenience , but with sales particularly badly hit in the primary population centres , the market is being negatively affected again ." The top selling models in Spain YTD have been the Honda PCX 125 and
20.80 % ( 245,534 units YTD and six models in the top 20 best sellers ), followed by KTM , Honda , Kawasaki and Yamaha . The top selling model was BMW ' s R 1250 GS ( 8,392 units YTD ), followed by the Kawasaki Z900 ( Z650 in fourth ), Yamaha MT-07 third ( Ténéré 700 in 8th ), KTM 690 SMC , 790 Duke and 390 Duke in 5th , 6th and 7th spots , Honda CMX 500 Rebel in 9th and the CRF 1100 Africa Twin in 10th spot . Last year saw the German motorcycle market grow by + 4.38 % to 113,039 units , with PTW sales growing by + 6.53 % to 165,311 units .

Spain : total PTW registrations + 12.20 % January - October

PTW
+ 23.37 %
194,950
Yamaha NMAX 125 . Honda remains overall market leader with 18.7 % of the Spanish market , followed by Yamaha , Kymco , Piaggio and BMW ( 8,816 units sold YTD for a 6.7 % market share ).
STAT ZONE

STAT

ATTACK

JAPANESE EXPORTS Motorcycle shipments to Europe from the Japanese factories were -44.66 % for August ( 4,033 units ) and -37.79 % ( 7,334 units ) for September . For the YTD ( to September 2020 ), motorcycle shipments of Japanese made motorcycles to Europe were -20.79 % at 90,863 units ( over 65,000 of which were in the first three months ), adding to the widespread inventory concerns already being reported by Honda , Yamaha , Kawasaki and Suzuki dealers . In total PTW terms , shipments to Europe were -19.55 % for the year to September at 100,849 units in total . Japanese made motorcycle exports to USA were -19.34 % in September ( 3,836 units ) and -36.53 % YTD ( 26,857 units ).
POLAND New motorcycle registrations in Poland were + 26.33 % in October ( 1,113 units ) and + 24.84 % ( 1,528 units ) in September . They were + 2.30 % for the January to October period ( 18,154 units ). New moped registrations are -20.76 % YTD ( 14,192 units ), with the total PTW number at 32,346 units ( -9.28 %) YTD . Poland is a large market for pre-owned machines imported from other markets and getting their first domestic registration . That amounted to 54,664 additional motorcycles YTD ( -9.36 %) and took the total Polish motorcycle market ( new and preowned imports ) to 72,818 units YTD ( -6.71 %), with total PTW registrations ( new and pre-owned combined ) at 95,352 units YTD ( -8.96 %).
SWEDEN New motorcycle registrations for the year to October 2020 in Sweden are still running at a record high for recent years , with the market at + 7.79 % ( 12,239 units ); there is some sign of softening though with October at -6.94 % ( 496 units ). The Swedish moped market was + 40.67 % in October ( 1,266 units ) and + 16.31 % ( 14,897 units ) for the January to October period . Total new PTW registrations were + 22.96 % in October ( 1,762 units ) and were + 12.31 % YTD at 27,136 units in total - the best market performance in Sweden at least since before the financial crisis in 2008 .
SWITZERLAND Swiss new motorcycle registrations were + 25.62 % for October at 1,216 units (+ 61.93 %/ 2,280 units for September ) and are running at + 20.03 % for the YTD ( 27,978 units ). In total PTW terms , the Swiss market was + 50.45 % in September and + 22.12 % in October and is running at + 16.58 % for the YTD at 46,009 units .
www . idnmag . com INTERNATIONAL DEALER NEWS - DECEMBER 2020 / JANUARY 2021 7
108,404
2019
MOTORCYLCE
2020
+ 8.83 %
117,979
Jose Maria Riano , General Secretary of ANESDOR