International Dealer News 158 Dec 2020/Jan 2021 IDN158 Dec/Jan 2021 | Page 6

ACEM - ' Big Five ' market registrations -3.3% January to September European motorcycle registrations ( France , Germany , Italy , Spain , UK )

STAT ZONE

ACEM - ' Big Five ' market registrations -3.3% January to September European motorcycle registrations ( France , Germany , Italy , Spain , UK )

ACEM , the Brussels based international motorcycle industry trade association , says that motorcycle registrations in the five largest European markets reached 708,503 units between January and September 2020 . This represents a decrease of ' only ' -3.3 % for the five main markets compared to the first nine months of 2019 . The ' Big Five ( France , Germany , Italy , Spain and the UK ) account for around 80 % of the EU / UK combined motorcycle market registrations total . " The current registration trends in the motorcycle segment , however , show an improvement in comparison to the first six months of the year , when motorcycle registrations in the main European markets had fallen on average by -17 %. This was due to the paralysis of commercial activity , caused by the outbreak of the COVID-19 virus ".
As is being seen elsewhere in Europe , new motorcycle registrations have stalled again as the second wave of the pandemic saps consumer opportunity and confidence . After being + 42.25 % for August at 6,663 units and + 25.96 % for September ( 8,728 units ), the latest data available from ANCMA , the motorcycle industry trade association in Italy ( and the owner of EICMA ), shows the statistical direction of travel headed down with the market essentially flat for October at + 1.94 % ( 6,502 units ).
The moped segment looks in better shape , with registrations in the largest European markets ( i . e . Belgium , France , Germany , Italy , the Netherlands and Spain ) reaching a total of 205,688 units during the first nine months of 2020 . This represents an increase of + 6.4 % in comparison to the same period of 2019 . Commenting on the current situation of the sector , Antonio Perlot , ACEM Secretary General , said : " The registration figures for the first nine months of the year show that the sector is slowly starting to recover from the very difficult months of March and April 2020 . The situation remains delicate , and the uncertainty created by the COVID-19 outbreak is not over yet . " That said , there are reasons to be optimistic . The recent decision by the EU institutions to extend the cut-off deadline for selling Euro 4 models until 31st of December 2021 will certainly help the motorcycle industry
For the year-to-date , motorcycle registrations were -8.15 % at 85,058 units - slightly down on the first nine months - but the rate of market recovery from the awful spring has lost momentum . Italy is an important scooter and moped market , so total PTW registrations ( of all displacements and styles ) is a telling sign of underlying market activity , and they were -13.92 % at 15,748 units for October - not surprisingly suggesting that the market is suffering most in the urban centres .
UNITS
375,000
300,000 225,000 150,000 75,000
to better cope with this crisis . " Also , the COVID-19 crisis creates opportunities for policy-makers to rethink about local transport policy . The crisis has clearly shown that overreliance on public transport can create vulnerabilities in cities ' transport systems .

Italy - 2020 motorcycle registrations -8.15 % January - October

The rate of decline in total PTW registrations is on the rise again , running at -7.71 % for the nine months to October at 199,961 units ( compared to 216,658 units in 2019 ). There were 114,903 scooters registered in the period from January to October ( -7.37 %). The top selling motorcycles in Italy YTD have been the Benelli TRK 502 / 502X ( 3,322 units YTD ), followed by the BMW R 1250 GS ( 2,896 units YTD ), followed by the Honda Africa Twin ( 2,807 units ). The top selling scooters are the Honda SH 150 , 300 and

UK : motorcycle registrations + 21.62 % in October 2020

204,720
ICE 2019
Q1
176,942
290,832
ICE 2020
Q2
229,258
229,365
Q3
288,406
" A better , preferable approach would be to find a balance between different transport modes . Better integration of two-wheelers in the transport mix , for example , can reduce the present risks of operating public transport networks at full capacity ." www . acem . eu
125 range ( in 1st , 2nd and 4th spots respectively ), with the Piaggio Beverly 300 ABS in 3rd spot . Piaggio ' s Liberty 125 ABS is 5th , the Kymco Agility 125 R16 is 6th , with Yamaha ' s big TMAX scooter in 7th place , and the company ' s XMAX 300 in 8th . For the record , in 2019 the Italian market was again Europe ' s largest at + 6.26 % in motorcycle registration terms ( 98,883 units ) and + 5.65 % in total PTW terms at 231,937 units .
In what must have been a last burst of buying activity before the UK surrendered to the inevitable second wave lockdown , the latest data from the MCIA , the trade association in the UK , shows that new motorcycle registrations were + 21.62 % in October ( 7,882 units ), having been + 10.35 % in September ( 13,384 units ) and + 31.87 % in August ( 8,354 units ).
On a YTD basis , new motorcycle sales in the UK have now recovered to ' just ' -6.94 % at 84,115 units . In total PTW terms , YTD registrations are running at -6.04 % ( 89,964 units ), having been + 23.92 % in October ( 8,751 units ). The small moped market in the UK has caught up with 2019 sales YTD at + 9.02 % ( 5,849 units ). Honda was market share leader in
October , followed by Lexmoto , Yamaha , KTM , Triumph , Kawasaki and BMW . The top selling Adventure Sport model was the Yamaha Ténéré 700 ; the top selling Sport / Touring model was the Kawasaki Ninja 1000 SX ; the top selling Touring model was the BMW R 1250 RT . The most popular sector of the UK market remains Naked style machines ( 28,018 units sold YTD ).
By way of context - motorcycle registrations in the UK grew slightly in 2019 , + 0.72 %, with 100,472 units sold . Along with Italy , France , Germany and Spain , the UK remains one of Europe ' s ' Big Five ' markets ( actually , the fifth largest ) and between them they account for just over 80 % of annual new registrations in Europe .
6 INTERNATIONAL DEALER NEWS - DECEMBER 2020 / JANUARY 2021