significance of that investment is going to drop . I can tell you , for example , that the participation in EICMA in terms of people , products and time will cost MV more than € 1m .
" I ' m pretty sure we can spend the same amount of money on a more effective way of delivering information - digital or direct - so that ' s why we are evaluating how we are going to present the new products and how to communicate . We will still be introducing new Euro 5 models without EICMA ." In terms of growth markets for MV , he says that " for MV Agusta every market is growing . Number one market is Italy , we can grow two , three … five-fold here in a very short period of time . Same for Germany , UK , France and Spain , Netherlands … all the northern countries . " Europe is our direct market , we can bring the clients , meet the collectors and I can be involved myself - we can be very intimate with our customers - we are friends with our clients . " Then there ' s America , where we are now direct distributing . Things would have been so much better had COVID not intervened . America is a great country , but it is in disarray . Businesses on the ground are really struggling , which is why our events and activities have been halted there . " China is a modern market where we have signed to build our network and I ' m a great believer in this project . Then Japan , we are growing there . I would say Europe , US , China and Japan - these are our best opportunities to grow ." Sardarov stated that current production is around 5,500 units a year , but that " from next year we will produce 10,000 bikes , which will be a record for MV Agusta . From there we will start to be strong and the market will feel that effect . Over the next three years we will grow in all the segments , but with our production outsourced , especially for the 500 cc platform , which we are outsourcing to China , we will achieve 20,000 to 22,000 bikes in the next three years . " Everything above 500 cc will remain produced here in Italy , everything below 500 cc is and will continue to be produced elsewhere ." To read Adam ' s full interview with Timur Sardarov , follow the links at www . bennetts . co . uk / bikesocial / news-and-views / news / 2020
To mark its 75th anniversary , MV Agusta is " celebrating its legacy of leading-edge technology , passionate craftsmanship and timeless elegance " with a celebrative 75-unit limited edition Superveloce 75 Anniversario that sold out within seconds of its 75 online launch window opening on November 15 . Sharing the same F3 800 derived inline three-cylinder engine as the Superveloce 800 , ( 147 hp at 13,000 rpm for top speeds of over 240 km / h ), the special " comes with many extra features and exclusive details that make it even more precious and a true collector ' s item ". " The Italian flag colour scheme and the dedicated graphic detailing add to the emotional dimension of this splendid bike , with its black and gold Inmotion spoke rims and the red Alcantara rider and passenger seats as further signature features ".