International Dealer News 158 Dec 2020/Jan 2021 IDN158 Dec/Jan 2021 | Page 24

THE BRADLEY REPORT

THE BRADLEY REPORT

Ducati has announced results for what it says is its best third quarter ever " despite the complex global situation " - closing the quarter with 14,694 total motorcycles delivered worldwide . September confirmed a recovery trend that began in June , with 4,468 motorcycles delivered to customers , of which the Panigale , Ducati Scrambler and Multistrada were the families with the best results . From the beginning of the year to the end of September , China , Switzerland and Germany recorded higher sales compared to the same period in 2019 . The company says that " thanks to the positive market trend , since June we started to recover the decline in performance recorded in the first months of the year , partially filling the sales gap compared to the previous year caused by the slowdowns that are affecting the whole world ". Claudio Domenicali , CEO of Ducati ,
Claudio Domenicali , CEO : " Although 2020 is a stormy year , the third quarter recorded the most positive performance ever ."
said that " although 2020 is a stormy year , the third quarter recorded the most positive performance ever . Now the situation is worsening again ,
Diavel 1260 Lamborghini - just as the VAG board in Germany officially recognises that it may sell its Italian interests ( Ducati , Lamborghini , Italdesign ), this 630 unit limited edition special is described by Ducati as " the first motorcycle born from the collaboration between Ducati and Lamborghini - a Diavel 1260 inspired by the Lamborghini Sian FKP 37 ". It ' s a lovely bike ( the car ' s not bad either ) - but it is a good job Volkswagen never bought the Zanussi washing machine company !
unfortunately just when we are about to present to the world the new models for 2021 , on which we have worked continuously despite the
The unveiling of the new V4 Multistrada represented the entry into production of the world ' s first motorcycle equipped with front and rear radar technology . This is the fourth generation of a model that has already seen production of more than 110,000 units .
Can you have too much of a good thing ? Maybe ! The 800 cc Ducati Scrambler Nightshift - one of four more 800 / 1100 cc Scramblers added to what may be in danger of becoming an uneconomically oversized family .
24 INTERNATIONAL DEALER NEWS - DECEMBER 2020 / JANUARY 2021 difficulties introduced by the pandemic . In addition to a slew of new Scramblers , the Multistrada V4 and updated XDiavel , 2021 sees Euro 5 and other updates to the SuperSport 950 , Panigale V4 and V4S , a numbered Panigale V4 SP ( Sport Production ) series delivering 214 hp , 12.6 KGM of torque , and weighing in at just 173 kg dry ; plus new Italian THOK powered electric mountain bikes , including the TK-01 RR Enduro eMTB . In additional news , the rumours about the sale of Ducati by VAG do appear to be back on the agenda , at least it has now been admitted as being within the realms of the possible , as Ducati parent company Audi endeavours to
The new Multistrada features Ducati ' s new lightweight V4 Granturismo engine - " developed for maximum smoothness of operation with record-breaking maintenance intervals ," Ducati says the new engine is " compact and light , performing , featuring rich torque values : an engine designed for " adventouring " use , at the same time able to offer great thrills and sportiness ".
streamline its structure and lay down the foundation for its electric future . According to the Reuters news agency , Audi subsidiaries Ducati , Lamborghini and Italdesign are being wrapped up in to a single , Italian legal structure . VW CEO Herbert Deiss has stated that these brands " may not fit into the era of intelligent networked vehicles which provide on-demand mobility . Are [ those brands ] really valuable in the new world , we don ' t know yet ". Addressing the possibility of disposing of their Italian assets , Deiss said " it ' s probably a bit of a slower process , but it ' s on our agenda ."
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