If only every IDEA was this good !
As a response to having our trade shows taken away from us , it doesn ' t come much better than this . Italian brake pad and shoe , brake disc and clutch manufacturer Newfren had an idea - its idea was IDEA , a virtual meeting opportunity for distributors , dealers , race teams and consumers to meet with the Turin based company and see how they make their pads and hear about new products and programmes for 2021 . And what a good , well executed idea it was - kudos to Marketing Manager Elisabetta Quadrini , International Sales Manager Nella Almasio and CEO Valter Barbero . In the course of the week when EICMA would have taken place , the Newfren team was able to meet with at least 50 distributors / importers from around Europe and the rest of the world , offering them a tour of its Tunisia and
Newfren has invested heavily in new manufacturing technology at its 10,000 sq m site near Turin .
Turin factories , showing them the products being made , present its latest new products , and toset up order planning for the coming season . Reaction to the concept has been enthusiastic with at least 35 importer / distributor ' meetings ' in three days , a host of domestic dealers , race teams on a dedicated ' race day ' and a ' public day ' that saw enthusiastic consumers able to see how the brake products they rely on are made . " Without doubt it was a great success ,"
said Nella Almasio . " While there is no substitute for meeting people face-toface , this formula actually allowed us to be able to do things that simply are not possible on an Expo booth . " We will for sure do this again - hopefully in parallel with EICMA and the other events next year ." CEO Valter Barbero told us : " We invest heavily in our research , our processes , our manufacturing technology and quality control . Of course we are pleased to sometimes welcome visitors to our headquarters factory near Turin for a tour , but this formula allowed us to also show our facility in Tunisia and do so for more people , and in a shorter period of time , than would generally be the case ." Such was the success of Newfren ' s IDEA news ROOM
Centre ground brake rotors
that the meeting tool will be kept available online in a " Meet Newfren " area accessible through the company ' s website , adjacent to the existing MyNewfren ( B2B ) website facility . Customers and riders worldwide will be able to meet Newfren staff with a videocall directly booked through the tool . www . newfren . com
Marketing Manager Elisabetta Quadrini
CEO Valter Barbero www . idnmag . com INTERNATIONAL DEALER NEWS - DECEMBER 2020 / JANUARY 2021 13