International Dealer News 157 Oct/Nov 2020 IDN 157 Oct/Nov 2020 | Page 7

Italy - August 2020 motorcycle registrations + 42.25 %

After being -95.85 % in April , with just 526 new motorcycles registered in Europe ' s largest market , and " only " being down by -11.35 % in May ( 11,150 units ), then spectacularly up in June (+ 54.99 %, 16,861 units ) and July (+ 31.14 %, 15,099 units ), the latest new motorcycle registrations data ( for August ) available from ANCMA , the motorcycle industry trade association in Italy ( the owner of EICMA ), continues to make good reading . Typically , August is a quiet month for new registrations in Italy , but this year saw + 42.25 % growth at 6,663 units , to put the Italian market just -11.94 % down for the YTD ( 69,828 units ). Italy is an important scooter and moped market , so total PTW registrations ( of all displacements and styles ) is a
Having been + 13.03 % for June ( 21,057 units ), + 16.45 % for July ( 23,793 units ) and + 17.72 % for August ( 13,742 units ) in what may be a reflection of the building inventory issues affecting the industry , the latest new motorcycle registration numbers from ANESDOR , the motorcycle industry trade association in Spain , show September new motorcycle registrations there at + 4.82 % ( 15,743 units ), the best September Spanish market performance since before the 2009 economic crisis . The growth means that the market lag in Spain has declined again on an annualised basis to ' just ' -12.63 % YTD ( 118,525 units ), though the rate of improvement has decelerated . Like most of Europe , after a good start to the year in January and February ( + 11 . 96 % and + 19 . 28 % respectively ) registrations in Spain fell off a cliff at -46.64 %, -94.43 % and -43.68 % respectively in March , April and May . Since then the recovery has been dramatic and the September figure of + 4.82 % represents an excellent result as the market laps an exceptional September in 2019 . Moped registrations were -7.73 % in September ( 1,790 units ) and at telling sign of
underlying 200,000 market activity , and they were + 42.44 % for 150,000 August ( 16,673 units ) and are running at - 100,000 10.93 % YTD at 160,490 units . Scooters were
50,000
90,662 units YTD (-10.13%). The top selling motorcycles in Italy YTD have been the BMW R 1250 GS ( 2,614 units YTD ), followed by the Benelli TRK 502 / 502X ( 2,604 units YTD ), Honda Africa Twin ( 2,306 units ) and Yamaha Tracer 900 ( 1,891 units ). The top selling scooters are the Honda SH 150 , 300 and 125 range ( in 1st , 3rd and 4th spots respectively ), with the Piaggio
TOTAL PTW
15,676 units YTD are now up by + 9.59 % compared to the first nine months of 2019 . In total PTW terms , Spain was + 3.38 % in September and is now just -10.51% ( 134,201 units ) for the year to date . Following his recent participation in a series of transport industry-wide and motorcycle-specific initiatives in Spain , ones that called for Government help for the sector , Jose Maria Riano , General Secretary of ANESDOR , stated that " this month registrations return to more moderate figures , however , we
Beverly 300 ABS in 2nd spot . Yamaha ' s big TMAX scooter is in 5th place . For the record , in 2019 the Italian market was again Europe ' s largest at + 6.26 % in motorcycle registration terms ( 98,883 units ) and + 5.65 % in total PTW terms at 231,937 units .

Spain : September motorcycle registrations + 4.82 %

150,000
100,000
50,000
Spanish registrations Jan-Sept
149,968
Italian registrations Jan-Aug
134,201 108,184
-10.51 %
-10.93 %
MOTORCYCLE
are still in positive territory . While we in the motorcycle market can be encouraged , we still all live in times of great economic and health uncertainty ". The top selling model in Spain YTD is the Kymco Agility City 125 , followed by the Honda PCX 125 . Honda remains overall market leader with 18.6 % of the Spanish market ( 22,021 units sold ), followed by Yamaha , Kymco , Piaggio and BMW ( 7,862 units sold YTD for a 6.6 % market share ).
STAT ZONE

STAT

ATTACK

Switzerland : August motorcycle registrations were + 43.05 % ( 2,695 units ), having been + 53.15 % ( 4,233 ) in July and + 84.30 % ( 5,107 ) in June , with the YTD running at + 17.27 % ( 24,556 units ) through August . Total PTW sales are + 12.75 %/ 38,934 units YTD (+ 38.93 %/ 4914 units in August ). The top seller is the MT-07 ( 1,263 units ), followed by the Kawasaki Z 600 and 900 , BMW R 1250 GS and MT-09 in fifth spot . Yamaha is motorcycle market leader ( 4,608 units YTD ).
Sweden : New motorcycle registrations in Sweden were -3.23 % ( 1,050 units ) in August , having been + 21.02 % in July ( 1,641 units ) and + 22.99 % in June ( 1,755 units ). For the YTD , the Swedish market is + 8.63 % ( 10,958 units ). In Moped terms , Sweden is + 14.49 % YTD ( 12,256 units ), with total PTWs at + 11.65 % ( 23,214 units ) YTD - the best first eight-month total market performance there since before 2014 .
Japan : JAMA data shows an increasingly dismal picture for motorcycle exports to Europe , with July down to just 3,066 units ( -62.04 %) and August down -44.66 % ( 4,033 units ). The YTD is down -18.85 % to 83,529 units , with over 65,000 of which exported in the first three months of the year . Motorcycle exports to the USA are -38.71 % ( 23,021 units ) and the global market is -24.18 % at 143,416 units . In total PTW terms , Europe is -19.43 % YTD ( 90,612 units ), USA is -35.79 % ( 41,605 units ) and the global market is -26.16 % ( 184,794 units ).
Royal Enfield is in 11th spot in market share terms in Germany with 1.66 % of the motorcycle market there , having sold 1,675 units YTD (+ 32.69 % over its 2019 first eight-month performance ). The top seller is the Continental GT 650 in 33rd spot with 817 units sold YTD .
In Germany , twelve of the 50 best selling models in the eight months through August 2020 were BMWs , with nine Hondas , six KTMs and Kawasakis and five Yamahas in the Top 50 most popular models .
www . idnmag . com INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2020 7
160,490
TOTAL LPTW
135,664
79,300
2019
MOTORCYCLE
2019 2020
-12.63 %
118,525
2020
-11.94 %
69,828