International Dealer News 157 Oct/Nov 2020 IDN 157 Oct/Nov 2020 | Page 26

THE BRADLEY REPORT

THE BRADLEY REPORT

At the height of the pandemic panic , Triumph Motorcycles announced that it was to lay off a second tranche of employees for 2020 - around 400 people - in response to the economic impacts of the COVID-19 health emergency . Some 240 of them were to be from the already depleted UK workforce at its Hinckley , Leicestershire " Centre of Excellence for Research and Development ". In a statement the company said at the time that the pandemic had " significantly reduced global demand for large capacity motorcycles ". At the time Triumph said it employed some 2,500 people worldwide , around 1,000 of them in the UK , and the company had only recently announced that it was to move all remaining volume production from the UK to one of its factories in Thailand - leaving the much reduced UK facility to focus on design , R & D , race engines and the assembly of its programme of factory custom specials . At the time Triumph Motorcycles ' Chief Executive Nick Bloor was quoted as saying that " sales in the larger 500 cc plus motorcycle segment in key
markets such as France , Italy , Germany , the USA and the UK have fallen by between 40 and 65 percent over the past three months during what would normally be the peak season for sales . " Although Triumph sales have outperformed this significant decline to some degree , the market is forecast to remain considerably down on pre- COVID-19 levels as a direct result of the economic conditions created by it ." Turnover grew to £ 529.5m in the year to June 2019 , when worldwide production was put at 60,131 bikes - at that stage only some 6,000 to 7,000 were thought to have been made at the UK factory . Pre-tax profits rose from £ 9m to £ 9.5m , while the amount spent developing new models rose from £ 36m to £ 43.4m . Triumph says it currently has some 650 dealers worldwide , with production stable at around 60,000 units a year , with a worldwide head count of 1,800 people . The company has subsidiary operations in the UK , North America , France , Germany , Spain , Italy , Japan , Sweden ( Scandinavia ), Benelux , Brazil , India , China and Thailand as well as a network of independent distributors . Triumph has manufacturing facilities in Hinckley , Leicestershire , and Thailand , plus CKD facilities in Brazil and India . The most recent news is of the new Trident now undergoing final testing . The new tech and feature- rich Triple is planned to be in dealerships in the spring of 2021 with a " full reveal " expected soon - a design prototype was seen on display at the London Design Museum in the summer . The company says that the " pictures of
the camouflaged Trident mark the completion of a four-year programme , with an original British design and an agile and rider-friendly chassis and ergonomics developed at our UK headquarters in Hinckley ". The non-equity joint venture deal with Bajaj is moving ahead , with India built Triumph models ( of various styles in the 200 to 500 cc range ) expected to be in dealerships worldwide in 2022 . Earlier this year Triumph Chief Commercial Officer Paul Stroud said that the first model is expected to carry a starting price tag in India of around € 2,550 ( GBP £ 2,150 / US $ 2,800 ) and will be manufactured at Bajaj Auto ' s Chakan facility . Bajaj is taking over distribution of Triumph ' s existing large displacement models in India ( where it was selling around 1,000 bikes ) and export and sell the new models worldwide wherever it has an existing sales structure . In January Nick Bloor stated that Triumph ' s own dealer network in Europe , USA and elsewhere will also be ' in-play ' when the models are in volume production , stating that " the products that will come out of the partnership will help attract a younger , but still discerning customer audience
and is another step in our ambition to expand globally , particularly in the fast growing markets of South East Asia ". The speculation as to whether Bajaj and Triumph might strike a deal to make suitably tuned and compliant lightweight scramblers and ' trackers ' available through KTM dealers in Europe and North America appears to have been wide of the mark , with highly ambitious KTM Stefan Pierer thought likely to be open to other manufacturers " parking their scooters " on his lawn despite the Bajaj connection .
The Triumph ' Trekker ' E-Bicycle with a charge that delivers around 150 km through a 250w 60 Nm torquerich Shimano powertrain that comprises a Shimano Steps E6100 motor and fully integrated Shimano E8035 504Wh battery .
Not surprisingly , Honda reported that " business stagnated and demand declined significantly on a global basis due to the COVID-19 " for the first quarter of its 2020 / 2021 financial year ( the period ending June 30 ). " Production and sales activities of all Honda operations were impacted , as a result , sales and profit for the fiscal first quarter experienced a year-on-year decrease . In forecast terms , the future outlook remains uncertain , but [ at a corporate level ] we plan to achieve an operating profit of 200.0bn yen and profit before income taxes for the current financial year ." Honda plans to do so by " further strengthening our company-wide initiatives to improve earnings . Quarterly dividend for the fiscal first quarter will be 11 yen per share
Honda ' s perennially popular entry-level CB125F is a brand-new motorcycle for 2021 with a huge 11 kg weight reduction . " Its low friction eSP (' enhanced Smart Power ') engine significantly improves fuel economy while maintaining performance and now features an ACG starter . The revised bodywork takes styling cues from bigger CB stablemates , and equipment includes an LED headlight , centre stand and digital dash with ECO meter ".
( a year-on-year decrease of 17 yen per share ); total dividends paid for the fiscal year planned to be 44 yen per share ". Total corporate consolidated sales revenue was 2,123.7bn
yen ( a year-on-year decrease of 46.9 %) due primarily to a decrease in sales revenue from all businesses . Operating loss was 113.6bn yen ( a year-on-year decrease by 366.1bn yen ); loss before income taxes : 73.4bn yen ; the impact of the COVID-19 is estimated to be approximately 440.0bn yen . Honda ' s motorcycle business sales revenue was 274.2bn yen ( a year-on-year decrease of 258.7bn yen ), due primarily to a decrease in unit sales , mainly in Asia . Motorcycle operating profit was 11.2bn yen ( a year-on-year decrease of 58.6bn yen ). Despite a decrease in unit sales , profit was still made , primarily due to a decrease in R & D and SG & A expenses . Consolidated unit sales of motorcycles were 1.221 million units , compared to 3.264 million for the year-ago quarter ; for the 2019 / 2020 full year consolidated motorcycle unit sales were 12.426 million , and Honda is now forecasting 9.715 million for 2020 / 2021 .
26 INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2020 www . idnmag . com