International Dealer News 157 Oct/Nov 2020 IDN 157 Oct/Nov 2020 | Page 21

THE BRADLEY REPORT

THE BRADLEY REPORT

Audi AG reported that its Ducati subsidiary saw unit production decline by -30.5 % for the first half of 2020 ( 24,157 units , down from 34,759 for the first half of 2019 ) - not the complete ' wipe-out ' many had expected . Audi estimates that the global 500 cc + market was down by -14.7 % in the first half year . In production terms , Ducati made 4,706 Scramblers , 8,731 Diavel , Monster and Streetfighter models , 5 , 321 Hypermotards and Multistradas , and 5,399 Supersport and Panigale models . Of those , 19,620 were produced at the Ducati headquarters at Bologna ( 30,159 in the first half of 2019 ), 4,011 at its Amphur Pluakdaeng site in Thailand and a further 526 on a contract manufacturing basis at Manaus , Brazil . Deliveries to customers totalled 24,032 units in total ( 31,722 in the first half of 2019 ). As Audi ' s " motorcycle segment ", Ducati is reported as having made a € 7m operating " result " in the first half of 2020 , down from € 44m , representing an operating return on sales of 10.2 %, with total motorcycle sales revenue reported at € 331m ( down from € 435m for the first half of 2019 ). Meanwhile , more details have been released about Ducati ' s electric mobility products deal with MT Distribution - in the shape of a new line of folding e- bikes with pedal assistance . Three new Ducati and Ducati Scrambler branded models have been developed by the
Fabio Taglioni - Ducati Technical Director for 30 years
Centro Stile Ducati in collaboration with Italdesign ( on the Urban-E version ). The extension to the deal follows the success both parties have already had with the electric scooters introduced earlier this year . There are three models of " folders ", Urban-E , under the Ducati brand , and SCR-E and SCR-E Sport , " dedicated to the Ducati Scrambler world ". " As for the scooters , considerable attention has been paid to design in the development of the e-bikes , for which the Centro Stile Ducati was responsible . For the Urban-E model , Ducati designers collaborated with Italdesign to propose a unique model of its kind , with customised components characterised by an original and distinctive style . In additional Ducati news , the company has extended the warranty on all Ducati by Arai helmets to five years and marked the centenary of the birth of legendary engineer Fabio Taglioni - ' Father ' of the desmodromic system and designer of numerous revolutionary motorcycles while with Ducati from 1954 ( when he joined as Technical Director ) to 1984 .
URBAN-E
Ducati says the " sporty character and extreme DNA " of the Streetfighter V4 has become " even sportier with Ducati Performance accessories " such as a complete titanium exhaust system , set of carbon wings , magnesium rims , a dry clutch kit , adjustable rider footpegs and a range of covers and detailing accessories .
INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2020 21