International Dealer News 157 Oct/Nov 2020 IDN 157 Oct/Nov 2020 | Page 16

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Santa Cruz , California based Zero Motorcycles has announced a ' Cash for Carbon ' motorcycle trade-in program . Consumers trading gas motorcycles towards the purchase of new electric motorcycles from Zero get an additional $ 1,500 in value .

Borilli opens European HQ in Italy ; looking to create European dealer network

Borilli Racing President , Renato Borilli
Sources : AMD , IDN , FT , Reuters , PSB , MPN , B & B , BDN , MCN , AP , Bloomberg , MNW , electricmotorcycles . news , RideApart . com , Motor1 . com
These days under Chinese ownership , the storied and once hugely popular Italian SWM ( Speedy Working Motorcycles ) brand has signed a domestic U . S . distribution deal with Watertown , South Dakota based Central Powersports Distribution . Initially founded in 1971 near Milan , SWM made Observed Trials , Enduro , MX and off-road Sachs and then Rotax engined 50 , 100 , 125 and 250 cc bikes until 1984 . Reborn in 2014 , the current range features lightweight singles .
In the USA , Owner Babcox Media has announced that its B2B title Motorcycle & Powersports News will no longer be appearing as a print magazine - opting instead for the even more precarious life of being a digital only information service . Originally known as Motorcycle Product News , MPN was founded in 1974 and had a name change in an attempt to broaden its market in 2011 .
Italian electric sportsbike manufacturer Energica has signed with FreedomRoad Financial to offer retail loans to customers via the U . S . Energica dealer network for new , used and certified pre-owned Energica motorcycles from all model years .
The National Insurance Crime Bureau ( NICB ) in USA has recorded less than 41,000 motorcycle thefts in 2019 - maintaining an overall downward trend that has seen motorcycle thefts fall by -12 % since 2016 ( 46,467 ). Most thefts happen in the warmest states and in the warmest months . The most stolen brands were Honda ( 8,122 ), Yamaha ( 6,495 ), Harley- Davidson ( 4,737 ), Suzuki ( 4,686 ) and Kawasaki ( 4,641 ). Of the thefts in 2019 , 18,857 ( 46 %) were recovered . Most occurred in August ( 4,642 ) and the fewest in February ( 1,972 ).
Alex Salvini helped develop Borilli Racing ' s Enduro tyres
Brazilian off-road tyre specialist Borilli Racing was the title sponsor of the 2020 Enduro World Championship as part of an ambitious play to increase its sales in Europe . Borilli has opened a European headquarters in Italy , and Renato Borilli , company President , said : " I firmly believe in the importance of being part of the market ' s competitions , at all levels . For a technical product like ours , race involvement is an excellent opportunity not only in terms of visibility , but also for product development ." The Borilli Racing line-up includes a range of specialty compounds for 7 Days Enduro , 7 Days Enduro Soft , 7 Days Extreme Enduro , B007 Infinity Motocross and 7 Days Rally , with ex Enduro World Champion Alex Salvini choosing to use the Borilli 7 Days Enduro line in this year ' s series . " Today we are a leader in the Brazilian market , and we are confident that we can also have our say in the European market with what is a highly respected
performance product range in the offroad world . " Competence , research , passion and hard work have always been the driving force behind Borilli Racing , and today more than ever , this new challenge here in Europe as title sponsor of the Enduro World Championship makes me look forward with great enthusiasm and desire to make known the great quality and reliability of Borilli brand tyres ." Borilli Tires was founded in 1983 by Renato ' s father , with Borilli Racing established in 2014 . Borilli Racing has managed to match the sales volumes of the historic family company , bringing total production to 14,000 tyres a month . The aim , according to Renato , is to build a network in Europe in the next two years with an exclusive distributor for each European country . As an offroad tyre specialist , Borilli aims to " become a primary point of reference for the sector throughout Europe . Through constant training and support , image building and effective communications and marketing , we believe we can develop the visibility of the brand and its association with offroad riding and racing success and excellence , reliability and performance . " We take our maintenance of the hard earned Borilli reputation and brand values very seriously so our customers can be confident that they are buying the best . Seriousness , competence , passion and research are the basis of every single product and what riders are buying into every time they choose the Borilli Racing brand . " The project of the European sales network aims to create a direct and exclusive relationship between our company and the distributor ,
Borilli race service
following and supporting them with a personalized approach that takes into consideration the different requests and needs of the reference market by country . " To do this , Borilli Racing will provide a structure personally led by me , able to form its commercial network from a technical point of view , transmitting all the expertise and enthusiasm behind the Borilli brand ." borilli @ borilliracing . com www . borilliracing . com . br
B007 Infinity Enduro Cross-Country
7 Days Rally
7 Days Enduro
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