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Newfren has an ' IDEA ' for its customers - an online virtual expo portal
Turin , Italy based brakes and clutch specialist Newfren has come up with an innovative way of trying to fill the void left by the absence of EICMA from the selling cycle this season . The Newfren ' IDEA ' is an online portal - an online Newfren EXPO portal - that will run from 3rd to 7th November - the originally scheduled primary dates for EICMA . Devised as a digital alternative to seeing the public strolling through the aisles of EICMA and seeing its booth , it will provide the opportunity for consumers , dealers and importers / distributors to have a ' VIRTUAL ' meet and greet opportunity with the Newfren staff . Described as an International Digital Event of Accessories , dealers and importers / distributors can schedule meetings through the ' IDEA ' by Newfren platform on its website and enter its VIRTUAL BOOTH without having to leave their offices and travel . " Of course , there is no substitute for the real experience ," says Newfren ' s Elisabetta Quadrini , " but neither is doing nothing about trying to do business-as-usual a satisfactory solution . We want our customers to know that we are " still here for them " even if we can ' t meet them in person this year . " In the IDEA by Newfren virtual booth , there will be more meeting rooms available for customers , dealers and distributors to discover the ' world of Newfren ' than we can usually have at our booth . " We will be able to theme the areas according to the interests of our visitors - in the case of consumers and race fans we can use video chats to inform them about how we produce our award- winning brake pads and rotors and advise them on performance and product selection for riding needs and models . " In the case of our dealers and distributors , we can explain how our extensive R & D determines the materials , formulas , manufacturing processes and quality procedures we use to design and manufacture our products , and inform them about the product applications and business opportunities we have for them for the 2021 season ." Newfren says that virtual visitors to ' IDEA ' will simply choose the meeting room they are interested in and book one of the free time slots - the system will fix the date and time to be able to talk directly with Newfren staff and confirm the appointment by sending the link to the visitor . The meetings will take place digitally using the ZOOM platform , which is accessible to all without the need to equip themselves with specific applications . Users will just need a smartphone and the ZOOM link created by the system to enter the showroom , see the products and ask questions . As an alternate to the external race
area at EICMA , Newfren says that ' IDEA ' by Newfren will offer a day of Live Streaming on Saturday November 7th , with a schedule full of interviews and connections with technicians and riders who will interact directly with fans . www . newfren . com
Motorcycle Storehouse goes metric
As Motorcycle Storehouse approaches its fourth decade supporting the two-wheel industry , the Dutch distributor has launched its first standalone metric catalogue . Although Motorcycle Storehouse has its roots deeply in the Harley market , in fact initially starting out as a specialist vintage Harley service , repair and restoration business , the company ' s logistics and buying contacts , particularly around the European motorcycle market , have made this a decision whose time has come . The distributor landscape in the ' metric ' market in Europe has always been highly competitive , but new entrants and a series of mergers and acquisitions have made it even more so as unit sales recovered from the effects of the 2007 - 2009 financial crisis . With more dealers , especially in Europe , taking advantage of as many of the business opportunities their local market offers , Motorcycle Storehouse has an opportunity to migrate its established and recognised name and branding into pastures new , and as a kick-off , 768 pages of parts , accessories , service items , components , tools and workshop equipment isn ' t a bad start ! Brands included range from Champion and All Balls to Moto Master , Ison and TRW . motorcyclestorehouse . com / catalogs
14 INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2020 www . idnmag . com