Italy - June 2020 motorcycle
registrations +54.99%
In statistical terms, when it comes to
recovery rebounds, it doesn't bounce
much higher than this!
After being -95.85% in April with just
526 new motorcycles registered in
Europe's largest market, and "only"
150,000
100,000
50,000
being down by -11.35% in May
(11,150 units), the latest new
motorcycle registration statistics for
June available from ANCMA, the
motorcycle industry trade association
in Italy (the owner of EICMA), make
Italian registrations Jan-June 2020
138,902
-23.04%
106,899
TOTAL PTW
63,102
2019
MOTORCYCLE
2020
-23.83%
48,066
Germany: motorcycles +21.64% in June
Germany's apparently
relentless march to
market recovery
continued in June with
the latest data from the
IVM, the motorcycle
industry trade
association in Germany,
showing new model
registrations +21.64%
for the month (14,010
units) and now running
at 'just' -5.80% for the
YTD (70,877 units,
compared to 75,237
units last year).
In the context of 2020,
the motorcycle
registration statistics in
Germany for 2020 so far have
been remarkable. Having been
+37.14% (4,446 units) in
January and -3.98% in February
(9,252 units), motorcycle
registrations were -18.70% in
March (16,581 units) and
-28.14% (12,064 units) in April,
but started to recover
spectacularly in May
(+6.33%/14,524 units),
suggesting that demand hasn't
gone away, with consumers
buying when they judge the
moment is right.
Indeed, in total PTW terms, it
150,000
100,000
50,000
looks very much like the theory
that the urban mobility and
isolation messages that PTWs
have in their favour are being
taken up by commuters.
Total PTW registrations in June
in Germany were a massive
+48.42% over June 2019 with
25,712 new models registered
in total, putting the YTD up
+5.50 at 110,863 units.
In market share terms, BMW
remains 'Top Dog' in its home
market with a modestly
reduced 22.68% share YTD
(16,076 units sold and six
extraordinarily good reading.
June motorcycle registrations in Italy
were +54.99% with 16,861 new
motorcycles registered, putting the
Italian market at a way better than
expected total of "only" -23.83%
(48,066 units) for the first half year.
Italy is an important scooter and
moped market, so total PTW
registrations (of all displacements and
styles) were +37.31% (39,078 units)
for June and are running at -23.04%
for the YTD.
The top selling motorcycles in Italy YTD
have been the BMW R 1250 GS
Enduro (1,870 units YTD), followed by
the Honda Africa Twin (1,831 units),
Benelli TRK 502/502X (1,525 units
YTD), Yamaha Tracer 900 (1,331 units)
and the Honda NC 750 X (1,258
units).
For the record, in 2019 the Italian
market was again Europe's largest at
+6.26% in motorcycle registration
terms (98,883 units) and +5.65% in
total PTW terms at 231,937 units.
German registrations Jan-June
105,080
+5.50%
110,863
TOTAL PTW
models in the top 20 best
sellers in Germany YTD),
followed by Kawasaki, Honda,
KTM and Yamaha.
The top selling model was
BMW's R 1250 GS (5,400 units
YTD), followed by the Kawasaki
Z900 (Z650 in fourth), Yamaha
MT-07 third and KTM 790 Duke,
390 Duke and 690 SMC in 5th,
6th and 7th spots.
Last year saw the German
motorcycle market grow by
+4.38% to 113,039 units, with
PTW sales growing by +6.53%
to 165,311 units.
STAT ZONE
www.idnmag.com INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2020 7
75,237
2019
-5.80%
70,877
MOTORCYCLE
2020
STAT
ATTACK
Switzerland: MotoSuisse data
shows total new motorcycle
registrations racing back into
positive territory at +84.30%
(5,107 units) for June, with YTD
registrations +7.70% at 17,555
units. In total PTW terms, the
Swiss market was running at
+19.29% in May and +64.40%
in June and is up +3.11%
(26,767 total units) for the YTD.
Yamaha continues as motorcycle
market share leader with 3,427
units sold YTD, with Kawasaki
second (2,570) and Honda third
(2,184).
Poland: The PZPM reports new
motorcycle registrations at
+22.82% in June (2,949 units),
but still down for the YTD by
-9.56% at 10,429 units (total
new PTWs are -19.08% at
17,815 units). The total for
motorcycles receiving their first
Polish registration were -13.77%
at 43,267 units, and PTWs
-16.32% at 54,876 units.
Sweden: The McRF reports new
motorcycle registrations doing
well at +22.99% in June (1,755
units), and +8.12% for the YTD
(8,267 units). Total new PTW
registrations are +13.03% YTD at
16,702 units. McRF CEO Niklas
Kristoffersson said that "the
numbers clearly show that
consumers are increasingly
recognising the benefits of PTW
use as an important transport
solution."
Austria: Arge2Rad data shows
motorcycle registrations for the
YTD are -12.86% (8,627 units),
and PTW registrations -8.02%
(22,842 units). Vespa is market
share leader (3,898 units),
followed by KTM and Honda.
Japanese exports: JAMA
data shows a dismal picture for
motorcycle exports to Europe,
with May down -84.87% at just
1,285 units, and -9.39% (72,717
units) for the year to May after a
positive start to the year.
Motorcycle exports to the US are
-39.15%/16,481 units YTD, and
worldwide -19.22%/113,788.
Total PTW exports were -80.55%
(1,834) units to Europe in May,
and -9.82%/74,789 units for the
year to May. PTW exports to the
US are -57.20% YTD (2,207
units) and worldwide -21.20% at
134,995 units.