news ROOM
Bihr extends
SHAD luggage
distribution
programme
Spanish luggage manufacturer
NAD S.A. and leading distributor
Bihr have announced an
expansion of their SHAD
luggage sales and marketing
partnership.
Bihr is adding SHAD motorcycle
seats, cases and accessories into
its portfolio of brands as the
official importer into Belgium,
Netherlands, Luxembourg and
Austria, "in addition to
supporting our Spanish and
Portuguese co-distribution.
"Our partnership started more
than two years ago within the
Spanish and Portuguese
markets, in which Bihr joined
SHAD as the official codistributor.
As a result of this
expansion, Bihr will be launching
the new TERRA range, dedicated
to 'Adventure' riders."
Bihr says it is the leading
European distributor of spare
parts, accessories, tyres and
rider gear for motorcycles,
quads/ATVs and scooters.
Founded in 1975 (by Cyrille
Bihr), the company is present in
over fifteen countries - including
France - where Bihr says it is the
sole market leader.
Bihr's portfolio comprises about
300 brands and 200,000 items
distributed through a network
of 14,000 dealers, supported by
400 employees, including 70 inhouse
sales representatives and
40 customer service
representatives.
"From the outset, the strength
and foundation of this
exceptional success has been
based on comprehensive
services and first class logistics,"
says VP Marketing and
Communications, Thierry
Chonglez. "With a total storage
area of more than 40,000 m2
spread over four warehouses,
Bihr is able to supply almost all
dealers in Europe within 24
hours."
NAD was founded in Barcelona
in 1973 and has become a
"world leading manufacturer of
motorcycle seats, cases and
accessories for the OEM and
aftermarket industry". The SHAD
brand, which is owned by NAD,
started in 1992 as an
Bihr will be launching
the new Shad TERRA
range, dedicated to
'Adventure' riders.
aftermarket luggage brand sold
to dealers in Europe through a
network of distributors. The
Engineering and Design
departments are based at the
Barcelona headquarters.
www.bihr.eu
www.shad.es
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2020 19