EICMA postponed
to 2021
news ROOM
Confindustria ANCMA (the National
Association of Manufacturers of
Bicycles, Motorbikes and Accessories),
that owns and operates EICMA at
Milan in November each year has, as
expected, confirmed cancellation of its
show.
Paolo Magri, the President of
Confindustria ANCMA and Managing
Director of EICMA S.p.A., the company
that organises the show, is quoted as
saying that "the decision has been
taken with and for the whole sector.
"The importance and international
status of our exhibition means that it
would be inappropriate to gamble on
how the health situation linked to the
COVID-19 emergency will evolve and,
above all, to listen to our stakeholders
and protect the whole of the twowheeler
industry, its customers and the
wider public."
Milan and the state of Lombardy were
'ground zero' for the COVID-19
pandemic in northern Italy, and while
much of Italian society, commerce and
manufacturing is embarked on a slow
and careful path to reopening, the
risks of acting too optimistically, too
soon, are obvious.
It was only a matter of time before the
decision to suspend the 78th iteration
of a show that traces its origins back
more than 100 years became official,
especially once BMW and
KTM/Husqvarna (big players in the
German and Italian trade associations)
had both announced (in early April)
that they would not be exhibiting at
either event.
Dates for 2021 are 9th to 14th
November at the Fiera Milano, Rho -
west of Milan city centre and around
30 minutes from Malpensa airport.
www.eicma.it
'Motorcycle Live' in UK
postponed to 2021
The MCIA, the motorcycle
industry trade association in the
UK, has confirmed ("with
regret") that this year's
'Motorcycle Live' (intended to
be held in November 2020 at
the NEC Birmingham, UK) has
been postponed until 20-28
November 2021.
"Following an extensive and
detailed consultation with the
major stakeholders of
'Motorcycle Live', the MCIA
Board of Directors has agreed
to postpone this year’s show.
The decision has not been taken
lightly and has been exclusively
based on our concern for public
safety and the wellbeing of our
www.idnmag.com
industry colleagues."
Managing Director of
'Motorcycle Live', Finlay
McAllan said: "Motorcycle Live
is all about audience
interaction, fun and social
engagement. This is graphically
demonstrated by the number of
features and visitor activities,
and to diminish that experience,
while potentially placing
visitors and staff at risk, would
be irresponsible and socially
unacceptable."
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2020 13