Crowd Connected ' s location-aware technology helps solve a range of problems experienced by today ' s event and exhibition organisers across the world .
Organisers of live shows face some major challenges today :
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Face-to-face exhibitions compete with digital . Digital channels have data . Digital uses this for optimisation and personalisation of the experience . COVID has accelerated existing trends , exposing the data gap between physical and digital - but suppliers still want to meet buyers face-to-face . To compete successfully in a post-COVID , digital-first world , live shows need , more than ever , to demonstrate ROT ( return on time ) to visitors and ROI ( return on investment ) to exhibitors .
What ' s required is new data and insight for live events . And that can be delivered by a mobile app that truly elevates the visitor ' s experience through personalisation . In other words , using digital tools in a live environment . Crowd Connected ' s location tracking delivers this . The technology underpins in-app location-based functionality that personalises the visitor experience , e . g . ‘ blue dot ' navigation . It also adds hugely valuable data gathering capability to the app which provides new levels of visitor and exhibitor insight . Bridging the data gap for live events .
With the Crowd Connected platform integrated in the show app , you can replicate what Google and Apple maps deliver outdoors with ‘ blue dot ' navigation . That means not just a floorplan . It means a floorplan that shows your current position .
Since 2014 , we have continually pushed technological boundaries , becoming a market leader in attendee tracking , visitor analytics and location-based personalised communications . We have done this by ensuring our technology is :
- S I M P L E T O D E P L O Y - E A S Y T O U S E
- R E L I A B L E A N D R O B U S T - D E L I V E R S A T S C A L E