IN THE SPOTLIGHT
Discover which thought leaders are at this year ’ s International Confex
At this year ’ s International Confex , we have a fantastic line-up of speakers who are leading conversations on topics that are vital
to the progression of our industry – from sustainability and the metaverse , to technology and corporate social responsibility .
There ’ s something to learn for every eventprof .
Felicia Asiedu , senior marketing manager , Cvent Asiedu is a CIM qualified marketing professional and has 17 years of sales and marketing experience . At Cvent , she is responsible for the strategic direction of its Europe marketing team and delivering its flagship event , Cvent CONNECT .
Will you marry me ? The shift from short-term engagement to long-lasting relationships Events have transformed into a marketing channel over the past few years . The new reach and engagement of events have made them even more valuable for marketers . But short-lived , temporary engagements can often leave both the organisation and the event host feeling empty and wondering if there was any depth to the relationship to begin with .
In this session , Asiedu unpacks how you can keep connected and create year-round engagement through both your content and your events that will help you build deeper and more personal relationships with your audience .
Kathleen Warden , director of conference sales , Scottish Event Campus Warden has been part of the growth and development of Glasgow for both leisure and business tourism over the past 20 years and is passionate about seeing this success continue long into the future .
Carbon labelling : why this should really matter to the events industry Food has been a much-discussed subject as a key area where major meetings and events can become greener . Carbon labelling is an initiative being led by the industry and will shortly be available in venues across the UK .
But what is it , why is it so revolutionary and how can event professionals make the most of it to create greener events ?
Christianne Beck , events and experiential sustainability consultant , Worlds Better Beck has over 18 years ’ experience in the events and experiential world . She has always been passionate about sustainability and has recently set up Worlds Better ; a sustainability consultancy for events , experiential and brand experience industry leaders .
The time for change is now . How to get sustainability high up on everyone ’ s priority list We all know that sustainability is a buzz word in our industry , but how do we turn a ‘ fad ’ into a critical consideration in every project we work on ?
In this session , Beck will talk through key statistics and data to help you influence your stakeholders , clients , colleagues and suppliers . She will help eventprofs move away from greenwashing and move towards adopting and committing to sustainable practices .