International Accounting Bulletin | Page 26

Survey World Survey 2014 International Accounting Bulletin The biggest challenge ahead and predictions for 2014 “I think it’s attracting and retaining staff. We have to make the audit profession interesting for young staff. For this, career plans and international-based training staff exchange programmes are key. To get globally thinking staff is vital. You need to show them how you really do make a difference in the profession and it can be a very rewarding career.” HLB International chief executive Rob Tautges Editor: Ana Gyorkos Tel: [phone] Email: [email protected] Deputy Editor/Editor of The Accountant: Carlos Martin Tornero Tel: [phone] Email: [email protected] Reporter: Jonathan Minter Tel: [phone] Email: [email protected] “The challenge is to continue offering our clients the service they deserve and ensure the steady stream of intelligent and talented people to the business at all levels. The profession is becoming a younger person’s profession and you can see that at all levels. Generation Y have a different attitude to life: they want a work/ life balance and they are much more mobile. We need to ensure we keep and attract those people.” Reporter: Vincent Huck Tel: [phone] Email: [email protected] Group Publisher: Andy Cook Tel: [phone] Email: [email protected] Chief Subeditor: Nick Midgley Subeditor: Kev Walsh Subscription Enquiries: Sharon Howley Tel: [phone] Email: [email protected] Baker Tilly International chief executive Geoff Barnes “It goes back to trying to figure out the right value proposition for audit to match up with the market’s expectations. Looking at what clients are willing to pay, versus the regulatory environment, and how we’re trying to reposition to satisfy market need.” For more information on Timetric, visit our website at www.timetric.com For more information on accessing International Accounting Bulletin content