International Accounting Bulletin | Page 18

Survey World Survey 2014 International Accounting Bulletin Big Four continue advisory practice building In the past years, the Big Four firms have made significant investments into their consultancy business. This trend continued in 2013, with several acquisitions taking place. The most notable took place in October when a preliminary merger agreement was reached between PwC and global consultancy giant Booz & Company. The consultancy firm has 3,000 staff in 57 offices worldwide and is reported to have earned about $1.4bn in revenues in 2012. The deal is currently pending regulatory approval. The following month KPMG launched its own London-based, global investment fund, KPMG Capital. The fund’s objective is to invest primarily in data and analytics businesses via strategic acquisitions, technology partnerships and other data and analytics capabilities. This is a new approach by KPMG and its UK chairman Simon Collins said at the time: “Technology isn’t following the old rules – innovation is happening in universities, in small informal businesses and through curious individuals. “For HXZ