APPAREL AND MERCHANDISE : CO-BRANDING
Department lockups for apparel and merchandise
There are four different ways that department names are included in our co-branded logos . Each has its own purpose outlined below . Department lockups should be used sparingly and are most often applied to apparel and promotional items . All department names must be approved by the Children ’ s Colorado and CU Anschutz creative services teams before they are applied to an item . Contact the Children ’ s Colorado creative team at CreativeServices @ childrenscolorado . org and the CU Anschutz creative team at Brand @ cuanschutz . edu .
Primary
Department name below both logos
Use this lockup when the department , center or section applies to both CU Anschutz and Children ’ s Colorado .
General Children ’ s Colorado logo with CU Anschutz department logo
Use this lockup when the department , center or section applies to CU Anschutz only .
Children ’ s Colorado department logo with CU Anschutz department logo
Use this lockup when the department , center or section for CU Anschutz and Children ’ s Colorado are named differently . In this case Children ’ s Colorado has an official institute , “ Orthopedics Institute ,” and CU Anschutz ’ s section is called “ Orthopedics .”
Children ’ s Colorado department logo with CU Anschutz general logo
Use this lockup when the department , center or section applies to Children ’ s Colorado only .
Note : The “ Anschutz Medical Campus ” line may be dropped from the CU Anschutz logo , but only for small imprint spaces on apparel and promotional items . To approve this change , contact the CU Anschutz creative team at Brand @ cuanschutz . edu .
Brand Guidelines 2024-08 2025-05 V14 92