BRAND FOUNDATION
Understanding our brand foundation
Why we do what we do
We believe all children deserve specialized care tailored to their unique needs and growing bodies . This is critical in allowing them to heal , grow and thrive . We are called to deliver exceptional experiences that transform child health and touch lives .
How we do what we do
From top to bottom , every member of our team aims to be a healing presence for children and families . Our patients and their health and well-being are at the center of everything we do , from the designs in our spaces to our kid-friendly approach and our extensive child health research . Here , we remember that balancing empathy with science is the key to making a difference .
How we differentiate
The foundation of our brand — and our passion for helping kids — relies on offering an incredibly different experience . That starts with our expertise . We bring together some of the top minds across disciplines , roles and conditions to make sure every patient has access to the kind of care that changes lives . And we never stop searching for new avenues of innovation and improvement . We combine that pediatric expertise with a deep understanding of who children are and what makes them special .
Parents and caregivers think all hospitals offer the same thing . To help them reframe the way they think about pediatric expertise and treatment , we aim to show them that what they can expect from us is unlike any other hospital .
We promise them that here , it ’ s different , and we use our communications and marketing efforts to show them how .
Brand Guidelines 2024-08 8