Internal - Children's Colorado Brand Guidelines Internal | Page 37

VISUAL IDENTITY

Here , we know that we are better when we come together .

Our design system reflects this harmony and gives us a spectrum of ways to communicate . We use colorful geometric shapes — strong on their own and even more formidable when joined together . We use bright , vibrant colors to communicate joy and optimism , and rely on more neutral tones and elegant colors to communicate serious or academic subjects . This dynamic architecture makes us different and makes us stronger .