Internal - Children's Colorado Brand Guidelines Internal | Page 23

RULES OF USAGE

AP style

Consistency is a key tenet of our writing . It conveys reliability and dependability and aids our readers in understanding . To ensure consistency , we employ Associated Press ( AP ) style . This trusted guide provides a resource that all writers , regardless of skill level or experience , can turn to for advice .
Some key rules of AP style are available in our AP style quick guide . If you ’ re still searching for an answer you can ’ t find , our brand writers are here to help . Email us at BrandWriters @ childrenscolorado . org .
In the following pages , we highlight areas where our Children ’ s Colorado style differs from AP style and note important elements to consider when writing . While our rules of usage are an important framework that keeps us working in a consistent way , there are exceptions to these rules and style can and will adapt as times change .
Brand Guidelines 2024-08 23