Child-focused without being childlike
Honest , direct and factual while maintaining heart and positivity
Experienced and knowledgeable but always humble and never condescending
Research-driven and evidence-based but always child-centered
Genuine and helpful rather than promotional and salesy
BRAND VOICE
Our tone
Children ’ s Hospital Colorado is :
Child-focused without being childlike
Honest , direct and factual while maintaining heart and positivity
Experienced and knowledgeable but always humble and never condescending
Research-driven and evidence-based but always child-centered
Genuine and helpful rather than promotional and salesy
Brand Guidelines 2024-08 20