Interactivity and Individualization for Increased Traffic 1 | Page 2

When setting up an online business, interaction and individualization are two
key and essential aspects. You may use them singly or as a combination to get
positive results within a short period.

Interactivity in online business marketing programs
This involves the process of sharing ideas with your customers. It is important
as it helps you interact and share with your audience what suits them enabling
you to know what to offer and do next. To effectively interact with your clients
and maybe your competitors as well as your marketing friends, the following tools
will propel you to the next level.

Surveys
This method involves engaging your customer
for the purpose of getting feedback from
them. It is an inexpensive venture but the
results are more effective when put into
actions. After carrying out a survey, use
what you get to improve on your online
business.

Emails
Since birth of World Wide Web, emails have proved to
be a great resource both in offline and online
businesses. It is a great way to communicate with your
audience especially relating to online marketing. Your
emails must be concise, short, clear, straight to the
point and interesting for it to draw the attention of
your readers for them to pursue your products or the
company.

24/7 interactive customer care service
This is a valuable tool when it comes to keeping your customers
satisfied and their issues taken care of anytime they seek help.
In addition, it is the easiest way of finding out whether any
changes implemented in your online business have been effective
or not.
Speaking to your customers will help you understand how your
clients need you to operate and whether they are satisfied or
not.