BUSINESS VISIONARIES
IN 2007, TWO IIT ENGINEERS, BINNY BANSAL
AND SACHIN BANSAL, DECIDED TO QUIT
THEIR JOBS AND START FLIPKART.
Flipkart
Script: Priyanka Saxena | Illustration: Stallionstudios88
E-COMMERCE
MARKET IS
GROWING IN INDIA.
WE MUST TAKE ADVANTAGE
OF THE SITUATION. LET'S START
OUR OWN E-COMMERCE COMPANY.
I WAS THINKING
THE SAME.
A FEW DAYS AFTER QUITTING THEIR JOBS, SACHIN
AND BINNY WERE SITTING IN THEIR ROOM,
BRAINSTORMING.
YOU ARE RIGHT, AFTER ALL,
' KNOWLEDGE IS POWER '.
WHAT DO YOU THINK THE
COMPANY SHOULD DO?
INSTEAD OF
GOING ON A WILD GOOSE
CHASE , LET’S DO A MARKET
SURVEY TO DECIDE.
ABSOLUTELY.
BOTH OF THEM GO AND MEET MANY BUSINESSMEN AND OTHER PEOPLE TOO
TO UNDERSTAND THE MARKET DEMAND BETTER.
WILD GOOSE
CHASE: A WILD
OR ABSURD
SEARCH FOR
SOMETHING
NON-EXISTENT
16
May 2018