BUSINESS VISIONARIES
MAHINDRA JEEP
IN 1973, MAHINDRA HAD MONOPOLY IN
THE JEEP MARKET IN INDIA. THEY WERE
SELLING FOURTEEN THOUSAND VEHICLES
EVERY YEAR, COSTING ABOUT INR 35 , 000.
Script: Priyanka Saxena | Illustration: Stallionstudios88
IN THE SAME YEAR, AN OIL CRISIS HIT THE WORLD MARKET, BECAUSE THE OIL PRODUCING
NATIONS REDUCED PRODUCTION AND INCREASED THE PRICE OF OIL FOURFOLD.
75 EMPLOYEES WERE LAID OFF ,
AND THE OVER ALL MORALE
OF THE COMPANY WENT DOWN.
THE SALE OF JEEP DECLINED
FROM 14000 TO 7,000 IN 3 YEARS…
16
Apr 2018
LAID OFF: TO FIRE,
DISCHARGE SOMEONE
FROM WORK