Intelligent Tech Channels LATAM Issue 04 | Page 44

INDUSTRY APPOINTMENTS
NEOOH announces Gustavo Silva as Chief Sales Officer
Gustavo Silva , Chief Sales Officer at NEOOH

NEOOH , a leading Out-of-Home media company in Brazil , has announced the hiring of Gustavo Silva as its new Chief Sales

Officer ( CSO ). With over 20 years of experience in the advertising market , the executive joins the company to lead and expand the sales team . Throughout his career , Silva has worked at some of the top agencies in the market . In 2011 , he joined Eletromidia , where he has worked for the last 12 years and held the position of Commercial Director until recently .
Silva said : “ I am thrilled to be part of the NEOOH team and take on this new challenge in my career . The quality of the projects and the bold and innovative vision are differentiators that position the company as a reference point in Out-of-Home media . It is , therefore , a pleasure to take on the leadership of the commercial arena of this great team .”
Leonardo Chebly , CEO , NEOOH , said : “ With Gustavo arriving to lead and expand NEOOH ’ s commercial team , we gain even more experience and market strategy acquired during his 20 years of work within some of Brazil ’ s top advertising agencies , as well as deep knowledge of the Out-of-Home industry .”
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Netskope appoints Mateus Bandeira as CxO Advisor for Brazil

Netskope , a leader in Secure Access Service Edge ( SASE ), has announced Mateus Bandeira as the Chief Experience Officer

( CxO ) Advisor for Brazil . Bandeira will be part of a board of advisors focused on the company ’ s growth , designed to support Netskope ’ s customer base as they undertake security and networking transformation projects essential for future business strategies .
Bandeira has held CEO , president and board member positions in major national technology , telecommunications , financial market and utility companies such as Intelbras , OI , Banco PAN and Vibra Energia .
The executive holds a postgraduate degree in Administration from the Federal University of Rio Grande do Sul , a MBA from The Wharton School and completed the Presidents ’ Management Program ( OPM ) from Harvard Business School Executive Education .
Bandeira said : “ While cyber-risks are widely recognized to be increasing and becoming more sophisticated , many top-level professionals in companies don ’ t feel prepared to adopt the correct approach to cybersecurity with the best technologies .”
However , according to the executive , there is a huge opportunity to create business value from networks and security and offer better support that meets the realities of modern business .
“ Netskope is unique in its field of operation and provides the most innovative and comprehensive set of native cloud solutions that enable its customers to create business value based on their technology solutions .” •
Mateus Bandeira , Chief Experience Officer ( CxO ) Advisor for Brazil , Netskope
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