FUTURE TECHNOLOGY
Advanced solutions also enable an audit trail of all the information an agent sought , reviewed or obtained about a customer , ensuring total control over the data and generating trust in customers who now know how their data is being carefully handled and monitored .
Trust begins with a customercentric culture
Developing a culture of integrity and transparency that values the fundamental role of data management is increasingly central to meeting legal requirements , building long-term trust with customers and achieving business objectives .
A key aspect is instituting an organizational alignment of purpose and strategy across marketing , customer experience , data and IT teams . Each team must understand and commit to customer preferences : Comprehend how and why customers want to interact with the brand and what level of personalization they find beneficial .
Zendesk data confirms that 73 % of consumers believe that companies should use the data they collect about them to personalize their experiences .
AI and new technologies provide the opportunity to unify data sets and better leverage consumer information .
INTELLIGENT TECH CHANNELS LATAM 27