REGIONAL CHANNELS
The new Imperva Accelerate program offers enhanced options , guarantees and key competencies .
IMPERVA INTRODUCES ITS NEW CHANNEL AND PARTNER PROGRAM
scenarios , along with new discount categories for leading technical sales . Other key advantages include :
• Earning discounts based on deal contribution
• Predictable margins , even in special pricing scenarios
• Growth-incentive discounts
• Training to help channels and partners manage more operations and increase their speed
• Sales and marketing support to drive mutual success
Imperva , a leading cybersecurity manufacturer that protects critical applications , APIs and data anywhere , presents Imperva Accelerate , a new program for channels and partners designed with a strong focus on go-to-market strategies , enabling more promising business and profitability .
The program aims to accelerate the growth of the cybersecurity portfolio business for channels and partners through award-winning technologies , financial incentives , training and certifications with technical , sales and marketing support .
Distributors , resellers and Managed Security Service Providers ( MSSPs ) can choose various engagement options that support their market strategy . Channels and partners can choose one of the four go-to-market strategies :
• Act as a contractual vehicle and help Imperva enter new markets
• Identify new opportunities and prequalify for deal registration
• Lead customer conversations and technical sales
• Create and deliver services and support packages
Imperva Accelerate was developed based on direct feedback from channels and partners worldwide . Pre-designed discounts will be offered as part of this new program , even in non-standard pricing
Steve White , VP of Channels and Alliances Research Team , IDC , said : “ Customers now require leading-market services , comprehensive solutions , expertise and technology guidance . Imperva and its ecosystem of channels and partners come together to meet these business needs .
“ The new Imperva Accelerate partner program supports this mutual success and is clear , well-structured and helps channels and partners maximize their value and extend it to their customers .” The program introduces three new partner levels : Select , Advanced and Premier , each with corresponding discount levels and investment opportunities . Distributors can unlock incremental discounts by registering deals and leading customer conversations and technical sales .
Micheal McCollough , Global VP of Strategic Growth and Channels , Imperva , said : “ As a channel or partner invests more in creating business opportunities , sales momentum and service delivery capabilities , the Imperva Accelerate program increases profitability with predictable margins .”
Why Imperva Accelerate ?
Whether the channel or partner wants to create demand , drive sales or provide services , Imperva is committed to helping them gain more . To assist , free and on-demand training and certifications will be offered to deliver the best business value to customers .
Imperva Accelerate margin predictability and flexibility will help channels and partners understand how to increase profitability , scale and create new business opportunities based on their solutions .
The company is also adjusting renewal rates with transactional discounts so partners can receive incremental discounts for one- off renewals . •
24 www . intelligenttechchannels . com / latam