FINAL WORD
Looking for options , they realized that many of their customers already used Zoho , so they hired them .
Sol was convinced that it was possible to integrate telephony with APIs and webhooks .
Now , it was possible to avoid losing money from many customers by tracking the follow-up the salespeople were making .
“ I consider myself a very dependent Zoho user . I use it all the time ,” said Maunier .
The follow-up helps control how each salesperson works , but there is an even more significant factor . The team now works more harmoniously as the commission scheme is more unmistakable . If a
It allowed us to automate several tasks and have greater visibility of management in a more transparent way . salesperson leaves a client for three months , someone else can take over . Zoho also helped with the approval process .
They now also track the newsletters they send to their base of potential customers through Zoho Campaigns . It includes information related to the cloud telephony service . One of the most recent was in August 2022 , when they communicated digital portability in Argentina so that customers may migrate to a virtual solution while keeping their own telephone number .
With such an extensive package as Zoho One , the sales team is not the only one benefiting . The management uses Zoho Analytics to see the salespeople ’ s work , analyze sales and predict how many phones they will need in the coming months .
“ For me , the problem with follow-up is one of the main achievements . It allowed us to automate several tasks and have greater visibility of management in a more transparent way , which translates into more closures and more sales ,” said Maunier .
With a vision of the future
Anura already has several automated processes , but they plan to go further .
With Zoho Desk , they wanted to achieve separation when a customer makes a simple inquiry from those that need support assistance .
Regarding their sales area , the new integration with WhatsApp opened up a world of possibilities . Their customers can now use WhatsApp Business and their salespeople follow up through this messaging app .
The union with Etixen
When they found out about Zoho , Anura interviewed several Zoho Partners to integrate their systems . In the end , Etixen ’ s way of working convinced them . Anura explained their sales cycle and Etixen customized Zoho to fit the client ’ s specific needs in terms of processes , customer acquisition and automation .
With these changes , automation became a part of the daily routine of the sales team . Anura is seeking to continue applying this concept with Etixen in other areas to improve their results .
“ Etixen helped us customize everything . They understood clearly . They did an intensive job side by side to decipher what we needed and make it possible ,” said Maunier . •
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