EDITOR ’ S COMMENT
Welcome to the first edition of Intelligent Tech Channels for Latin America . We are excited to bring you all the latest news and views concerning the channel ecosystem from the region .
To start us off we look at how the effective use of analytics are key to those companies operating in the channel ecosystem . Cesar Ripari , Director of Pre-Sales for Qlik Latin America , gives us seven tips companies should follow to use data analysis as a business acceleration tool .
He explains how Active Intelligence helps companies leverage data to gain valuable insights , improve customer relationships and increase revenue . With the ability to integrate data sources in realtime and generate personalized marketing and sales campaigns , companies can make better decisions and overcome bottlenecks in achieving their goals . In fact , Active Intelligence has been identified by over 75 % of executives as a key factor in accelerating business in the digital age .
“ Considered one of the main foundations for building future businesses , data analysis , also known as analytics , is undoubtedly a crucial step for brands to make better business decisions in a hyperconnected world like ours ,” says Ripari .
“ However , despite being fundamental , the truth is that extracting accurate insights from stored information is also an undeniable challenge for organizations , especially given the numerous sources and formats of information available .” Turn to page 10 to read more on his views .
Elsewhere in the magazine we hear from Francisco Mario Ardila Jiménez . He has been working with channels and wholesalers for 23 years in other companies such as IBM and Lexmark , and at Dell Technologies since April 2011 .
Starting on p49 , he describes his current role and explains how his company works with channel partners .
On p51 – 52 , we hear from Adriana Gutiérrez , Channels Director for Infor in Latin America . She tells us how she balances engagement with emerging technology and weekends with family .
On the next few pages we asked industry experts how the channel should take advantage of the integration between Information Technology and Operational Technology .
I am sure you will find their responses both insightful and thought-provoking .
Mark Bowen Editorial Director
INTELLIGENT TECH CHANNELS LATAM 15