Intelligent Tech Channels Issue 09 | Page 57

MARKET MOVEMENT Mindware extends partnership with Dell EMC in KSA Mindware, a leading regional IT distributor, has announced the extension of its contract with Dell EMC in the Kingdom of Saudi Arabia. This includes the Infrastructure Solutions Group (ISG) family of products, such as high-end storage and servers. Following a successful partnership across the Gulf, Pakistan and Afghanistan, Dell EMC and Mindware are now expanding the relationship into one of the most important regional markets, Saudi Arabia, where the distributor has already been a major player within the Dell EMC Client Solutions Group (CSG) product vertical. “We are extremely glad to further strengthen our relationship with Mindware, by extending our partnership to Saudi Arabia,” said Mahmoud Abbas, Channel Sales Director, Saudi, Egypt, Libya & Levant at Dell EMC. “Saudi Arabia represents one of the largest and the most important IT markets in the Middle East, hence this gives us a great opportunity to serve the market with our frontline technology solutions. Nicholas Argyrides, Chief of Sales & Deputy General Manager, Mindware. With Mindware’s extensive reach within the country, we aim to enable organisations across the kingdom to gain access to the full breadth of our comprehensive and industry leading Infrastructure Solutions Group (ISG) family of products”. Nicholas Argyrides, Chief of Sales & Deputy General Manager, Mindware added: “The recent inclusion of Saudi Arabia in our contract is a significant stepping stone into the evolution of this partnership. As the Dell EMC merged company is now a reality, having access to the full array of the vendor’s offerings in the kingdom was absolutely necessary and, I am convinced, in the best interests of both organisations. We thank Dell EMC for putting its trust in Mindware. Despite the challenging regional market conditions, all we have to do is to go out there and do what we do best.” Ixia and Arrow Electronics expand relationship to include EMEA Ixia, a leading provider of network testing, visibility and security solutions, has expanded its current relationship with Arrow Electronics, a global provider of products, services and solutions to industrial and commercial users, enabling Arrow to distribute the full portfolio of Ixia solutions in Europe, Middle East and Africa (EMEA), in addition to North and Latin America. Arrow, a Fortune 150 company with 18,700 employees worldwide, serves as a supply channel partner for more than 125,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 465 locations serving over 90 countries. The company offers the channel community a breadth of support including state-of-the- art distribution services, ranging from engineering and integration support to warehousing and logistics. The expanded relationship will allow Ixia’s EMEA-based Executives from Arrow Electronics and Ixia shake hands to seal the deal. reseller partners to take advantage Partner Program, which enables reseller of Arrow Electronics’ specialised services partners to deliver end-to-end solutions for and expertise across the product life cycle. making their customers’ applications and In addition, Arrow Electronics’ resellers network security stronger. in EMEA can join Ixia’s Channel Xcelerate 57