MARKET MOVEMENT
Mindware extends
partnership with Dell
EMC in KSA
Mindware, a leading regional IT distributor,
has announced the extension of its contract
with Dell EMC in the Kingdom of Saudi
Arabia. This includes the Infrastructure
Solutions Group (ISG) family of products,
such as high-end storage and servers.
Following a successful partnership across
the Gulf, Pakistan and Afghanistan, Dell
EMC and Mindware are now expanding the
relationship into one of the most important
regional markets, Saudi Arabia, where the
distributor has already been a major player
within the Dell EMC Client Solutions Group
(CSG) product vertical.
“We are extremely glad to further
strengthen our relationship with Mindware,
by extending our partnership to Saudi
Arabia,” said Mahmoud Abbas, Channel
Sales Director, Saudi, Egypt, Libya & Levant
at Dell EMC. “Saudi Arabia represents one
of the largest and the most important IT
markets in the Middle East, hence this gives
us a great opportunity to serve the market
with our frontline technology solutions.
Nicholas Argyrides, Chief of Sales & Deputy General Manager, Mindware.
With Mindware’s extensive reach within
the country, we aim to enable organisations
across the kingdom to gain access to the full
breadth of our comprehensive and industry
leading Infrastructure Solutions Group (ISG)
family of products”.
Nicholas Argyrides, Chief of Sales &
Deputy General Manager, Mindware added:
“The recent inclusion of Saudi Arabia in
our contract is a significant stepping stone
into the evolution of this partnership. As
the Dell EMC merged company is now a
reality, having access to the full array of
the vendor’s offerings in the kingdom was
absolutely necessary and, I am convinced,
in the best interests of both organisations.
We thank Dell EMC for putting its trust in
Mindware. Despite the challenging regional
market conditions, all we have to do is to go
out there and do what we do best.”
Ixia and Arrow Electronics expand
relationship to include EMEA
Ixia, a leading provider of network testing,
visibility and security solutions, has
expanded its current relationship with
Arrow Electronics, a global provider of
products, services and solutions to industrial
and commercial users, enabling Arrow to
distribute the full portfolio of Ixia solutions
in Europe, Middle East and Africa (EMEA), in
addition to North and Latin America.
Arrow, a Fortune 150 company with
18,700 employees worldwide, serves as
a supply channel partner for more than
125,000 original equipment manufacturers,
contract manufacturers and commercial
customers through a global network of
more than 465 locations serving over 90
countries. The company offers the channel
community a breadth of support including
state-of-the-
art distribution
services, ranging
from engineering
and integration
support to
warehousing and
logistics.
The expanded
relationship
will allow Ixia’s
EMEA-based
Executives from Arrow Electronics and Ixia shake hands
to seal the deal.
reseller partners
to take advantage
Partner Program, which enables reseller
of Arrow Electronics’ specialised services
partners to deliver end-to-end solutions for
and expertise across the product life cycle.
making their customers’ applications and
In addition, Arrow Electronics’ resellers
network security stronger.
in EMEA can join Ixia’s Channel Xcelerate
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