NEWS
NEWS
Riverbed announces partner
programme update
Karl Meulema, Senior Vice President,
Global Channels, at Riverbed.
R
iverbed Technology has
announced updates to the
Riverbed Performance Partner
Programme aimed at further increasing
collaboration with the channel to
capitalise on the enormous market
opportunities being created by the move
to the cloud, digital transformation and
evolving channel dynamics. Partners
play a vital role in guiding Riverbed’s
channel and market strategy as it develops
new solutions that solve the complex
challenges of cloud-based, software-
defined IT environments.
At its recent partner summit, Riverbed
showcased its solutions in three key areas
and how partners can leverage them to
accelerate their cloud and digital strategies
and solutions with end customers: cloud
networking (with SD-WAN solution
SteelConnect) and end-to-end visibility and
a service delivery platform (for delivery
of -as-a-service offerings). Riverbed also
shared its vision for addressing customers’
cloud-first environments and the emerging
SD-WAN market by sharing use cases
and mapping Riverbed’s solutions to the
broader market and partner opportunities.
With the enhancement of its partner
programme, Riverbed unveiled more
partner incentives that build upon the
existing programme benefits of joint
engagement, embedded solution and
services, and selling across the Riverbed
solution portfolio with accelerators to
drive growth for partners. In addition,
10
Riverbed is investing in building a full suite
of services that partners can leverage to
develop their services portfolio, including
SD-WAN-as-a-service, Visibility-as-a-
Service, Network-as-a-Service and Branch-
as-a-Service, needed to support their
customers implementing and operating
cloud-first strategies. These announcements
further Riverbed’s efforts to help drive
mutual growth opportunities with partners.
In the past year Riverbed has:
• Launched programmes to enable
its channel to build embedded
and managed services, including
subscription licensing and pricing sold
via the channel to meet the evolving
buying needs of customers.
• Launched a Riverbed Consulting
Partner track to enable key partners to
better support customers by delivering
Riverbed franchise professional services.
• Expanded the benefits of Riverbed
Reach, an end-to-end customisable
channel marketing programme designed
to help partners generate pipeline.
The company’s position has always
been clear and remains unchanged:
partners are a key component of
Riverbed’s go-to-market strategy with
more than 95 per cent of Riverbed’s
business flowing through the channel.
“As customers continue to go digital
and cloud first, it opens up significant
growth potential for our partners with
Riverbed’s disruptive SD-WAN, visibility
and software-defined edge solutions, along
with our continued leadership in WAN
optimisation. Earlier this year, we also
launched the Riverbed Service Delivery
Platform for service providers and partners
to enable their network-as-a-service
strategy,” said Karl Meulema, Senior Vice
President Global Channels at Riverbed.
“Our platform approach makes us the
ideal go-to-market partner in this dynamic
industry. It is not only about what we can
do better than others, it’s about what we
can do that other vendors simply can’t.”
Logicom launches
partner website
L
ogicom, a regional distributor
of technology solutions and
services, has launched the Logicom
e-commerce website, www.logicompartners.
com, for partners in the UAE.
The site, with its user-friendly and
functional interface, has been rolled out
successfully and is now live and ready to
use for partners in the UAE, Romania,
Lebanon, Jordan, Saudi Arabia, Italy,
Cyprus and Greece. This launch is a part
of Logicom’s continuous efforts to improve
and develop the services it offers to its
partners as a Value Added Distributor.
The Logicom e-commerce site includes
a gamut of features and functionalities that
will enhance partners’ online experience.
These include:
• A search option for users to find
products based on certain specifications
• Additional information on similar and
related products
• The option for users to create their own
Favorites List
• Access to order status and shipping
information, including for orders not
made via E-commerce
• The option for users to download
their customer statements and
payment information
• The ability to repeat previous orders
• The option to download product
serial numbers
“We are pleased to have launched our
e-commerce site in such a wide range
of regions and to provide a channel
that enables our partners to place their
orders quickly and easily, as well as enjoy
additional valuable features.
“We will continue to enhance the
functionality of our site throughout the
year. This allows Logicom to continue
its commitment to finding ways to go
the extra mile to provide our new and
existing partners with exceptional
service and full support,” said Michael
Papaeracleous, Logicom’s Executive
Director of Distribution.
ssue 07
NTELLIGENT TECH CHANNELS
LogRhythm announces TAP Programme
L
ogRhythm, the security intelligence
company, has announced the
launch of its new Technology
Alliance Partner (TAP) Programme, which
is designed to foster interoperability to
deliver a more complete security solution
for customers and build awareness
around the value of robust technology
integrations. Programme members include
Cisco, Carbon Black, Palo Alto Networks,
Gigamon and Check Point. These partners
have tight, closed-loop integrations with
LogRhythm’s leading Threat Lifecycle
Management (TLM) Platform.
By providing an open and flexible
solution with multiple integration
points across the end-to-end threat
lifecycle, LogRhythm collaborates with
partners to integrate functionality into
its TLM Platform to facilitate rapid
detection, response and neutralisation
of cyberthreats. This capability gives
customers a single pane of glass through
which to manage their security operations.
Committed to customer success,
LogRhythm will actively solicit input from
its customers to help influence future
technology integrations, which LogRhythm
believes will lead to continued growth of
the TAP Programme.
“LogRhythm has been a great
technology partner over recent years
and has a strong integration story with
Carbon Black across a broad range of our
product offerings,” said Tom Barsi, Senior
Vice President of Business Development
at Carbon Black. “We’re excited to be a
part of the LogRhythm TAP Programme
and believe it will help strengthen our
technology integration efforts, and enable
customers to optimise the efficacy of
their security operations by reducing the
mean-time-to-detect (MTTD) and mean-
time-to-respond (MTTR) to cyberthreats
and cyberattacks.”
The LogRhythm TAP Programme
provides its participants with technical
integration support, access to marketing
assets and collateral, and go-to-market
enablement to accelerate business
results and customer success. Additional
opportunities for collaboration are
provided based upon three levels of
engagement: Access, Preferred, or Elite.
“Our TAP Programme will allow
LogRhythm to focus on select partners
Mazen A Dohaji, Regional Director – Middle
East, Turkey & Africa at LogRhythm.
and facilitate deeper engagement. Our
close local ties in the Middle East region
with Cisco, Carbon Black and other
partner teams only act to strengthen
the programme,” said Mazen A Dohaji,
Regional Director – Middle East, Turkey
& Africa at LogRhythm. “As a result,
we expect to reach and support more
customers, more efficiently, and ultimately
help them better address the cyberthreats
they face every day.”
New One Identity Partner Circle launched
O
ne Identity, a Quest Software
business that helps organisations
with identity and access
management (IAM), has announced the
launch of the One Identity Partner Circle,
the company’s new multi-tier global
partner programme. The programme
supports systems integrators, advisory
and consultants as well as resellers and
distributors as they sell and deliver One
Identity’s award-winning portfolio of
identity governance, access management,
privileged account management and
identity as a service solutions.
One Identity, an established IAM
provider now operating as a business
within Quest Software, is unveiling the new
One Identity Partner Circle to continue its
strong trajectory of partner engagement
and success as evidenced by its 29 per cent
year-over-year global growth in partner-
driven revenue. This telling statistic speaks
to the increasing global trend of IAM being
on the front lines of many organisations’
digital transformation.
With an increasing number of
organisations embarking on their own
digital journey, any security focused
organisation must adopt the right
solutions to enable users, address risk
and protect business-critical information.
With One Identity’s identity and access
management solutions, both the partner
and their customer achieve successful
business outcomes while supporting each
organisation’s digital transformation.
The One Identity Partner Circle
welcomes the partners that resell,
architect, configure, implement,
deploy and manage identity and access
management solutions. In addition to a
smooth onboarding process, along with
a fast deal registration to speed up the
sales process, One Identity partners enjoy
a rich assortment of strategic benefits,
such as:
• A dedicated, unified programme with
a range of go-to-market models
• Meaningful incentives for resellers,
influencers and delivery partners
• Technical tools and resources across
the entire One Identity portfolio,
including training, delivery enablement
and sales support
• Collaboration among One Identity
team members and our IAM partners
through a new CONNECT portal.
11