INDUSTRY APPOINTMENTS
Rob Newell moves from Salesforce to New Relic as VP Customer Adoption for APJ
New Relic , the observability platform for every engineer , announced appointment of Rob Newell as Vice President of Customer Adoption for Asia Pacific and Japan to oversee the growth of customer success and best practices in observability .
Newell has over two decades of technical leadership experience in the software industry across the Asia Pacific region , including 10 years at Salesforce where he most recently held the position of Vice President of Solutions Engineering and Cloud Sales , ASEAN . He has also held senior roles at software development company , IntraLinks and IT consulting firm , ConnXion .
In the newly created role , Newell will be responsible for leading New Relic ’ s high-performing customer adoption team as they empower businesses with best- practice observability to take a data-driven approach at every stage of the software development lifecycle .
Newell ’ s appointment comes off the back of recent product innovations at the company including CodeStream code-level metrics and service-level telemetry and out-of-the-box GPT-4 monitoring . Read more about New Relic CodeStream Code-Level Metrics and New Relic GPT-4 monitoring at newrelic . com . Gartner ’ s Top Strategic Technology Trends for 2023 report has demonstrated just how important observability is to the industry , with Applied Observability cited as the second most important trend for 2023 . This has also marked a shift from a reactive to proactive observability practice so that companies are able to define future business decisions .
Rob Newell
The region has continued to demonstrate strong growth for the company with the opening of two offices in India , Bengaluru and Hyderabad over the past year covering product development , customer support , sales , marketing , developer relations , and solutions consulting . The Singapore and Australia offices were also certified as a Great Place to Work .
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Ossama Eldeeb moves from VMware to join Cisco as Regional Director Partner Organisation MEA
Cisco announced appointment of Ossama Eldeeb as its new Regional Director for the Partner Organisation in the Middle East and Africa . Ossama is taking over from his predecessor , Abdelilah Nejjari , who was lately appointed as Cisco ’ s Managing Director for the Gulf region .
Based in Dubai , Ossama will be responsible for nurturing and strengthening Cisco ’ s relationship with its growing partner ecosystem throughout the region while working closely with cross-functional teams to build on Cisco ’ s partner-led strategy . In his role , Ossama will oversee the planning and execution of Cisco ’ s go-to-market strategies and innovative models for business growth with the company ’ s partners .
Ossama brings more than 24 years of leadership experience in the technology industry , having held a variety of roles across partner , commercial , and sales , at companies including VMware , Microsoft , and AMD . Most recently , he served as Senior Director of VMware ’ s South EMEA Partner Organisation .
Ossama Eldeeb
As IoT devices grow from billions to trillions , demand for bandwidth grows not only from connecting devices with 5G and Wi-Fi , but also from the AI ML workloads required to drive insights from IoT . Applications such as generative AI , search , language processing , and recommendation engines , are driving rapid growth of AI ML clusters in datacentre environments that require more bandwidth over traditional workloads .
Reem Asaad , Vice President , Cisco Middle East and Africa said : “ Partners remain central to Cisco ’ s growth strategy in the region . Ossama will have a tremendous opportunity to lead , innovate and grow our mutual business with our partner ecosystem . With his vast experience , I am confident that he will bring great value to our teams , partners , and customers .”
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