Intelligent Tech Channels Issue 63 | Page 49


Vertiv launches Augmented Reality app for immersive product exploration

Vertiv , a global provider of critical digital infrastructure and continuity solutions , have announced the release of the Vertiv XR app , a first-of-its-kind tool in the data centre space that allows data centre operators , IT managers and channel partners to visualise Vertiv products in the location they would occupy in any given facility . The virtual representation helps today ’ s data centre decision-makers by providing a convenient tool to plan their space and provide support after installation , with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint . The app is available at the Apple App Store and the Google Play Store .

T he introduction of the Vertiv XR app is the latest advance in Vertiv ’ s widespread and ongoing digitisation initiative , as the company continues to focus on the customer experience and expand the resources available to its customers and channel partners . Created by Vertiv , the Vertiv XR app is the first such tool to bring the kind of commercial-grade technology used for home remodelling projects to the data centre space . The app was named “ Best Digital Transformation Product or Service – Enterprise ” in the Computing 2022 Technology Product Awards and received a five-star rating from IT Channel , which called it “ the best Augmented Reality app tested in 2022 .”

“ With the Vertiv XR app , we are creating a bridge experience between in-person physical interactions and digital ,” said Cristian Scarpa , CIO EMEA & Global VP Customer & Employee Technologies at Vertiv . “ The app allows our customers and partners to make more informed buying decisions and recommendations , to visualise in a tangible way how new products will interact with their existing environments , and explore details about those products , all from the palm of their hand .”
The Vertiv XR app guides users through product selection and placement , using Augmented Reality to deliver an immersive , realistic depiction of the product in the location of their choosing – whether that ’ s a data centre , office , lobby or living room . It allows users to see and explore various Vertiv solutions when and where they choose , and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining social sharing of their experiences with Vertiv .
“ This type of technology has been used for various consumer applications , helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house , but we ’ ve never seen this type of application in the data centre ,” said Martin Coulthard , global Vice President for demand generation marketing at Vertiv . “ We ’ re giving them the opportunity to see this equipment before they buy , enabling them to make their Vertiv purchase with confidence .”
The company ’ s sweeping digitisation effort is focused on developing and updating digital assets that better serve customers and partners and engage with them on their terms . The ultimate objective is to enhance the online interactions users have with Vertiv , to make it easier for them to find what they need when they visit Vertiv . com or use the Vertiv XR app , and to help Vertiv and its partners have more meaningful , productive engagements with customers and partners . •