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ALL HP PROGRAMMES INTEGRATED INTO HP AMPLIFY PROGRAMME FROM NOV 2023
HP Inc kicked off its global Amplify Partner Conference with a futureready strategy for driving greater collaboration and benefits . It has integrated Poly , Teradici and HyperX into HP Amplify programme and plans to welcome distribution partners to HP Amplify in FY24 . HP also announced several new partner benefits and programme enhancements aimed at driving greater agility , simplification , growth , and collaboration .
As of November 1 , 2023 , fiscal 2024 , all HP products , solutions and distribution across its vast portfolio will be integrated into the HP Amplify Programme , delivering one global platform as the foundation for partner engagement .
“ The HP Amplify programme represents the industry ’ s first to reward partners across performance , capabilities and collaboration and we ’ re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Programme as of our new fiscal year ,” said Kobi Elbaz , General Manager , HP Global Channel Organisation . “ Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the programme based on the evolution of our portfolio , changing market dynamics and most importantly , partner feedback .”
HP also unveiled two new elements in the HP Amplify programme , including the More for More benefit and compensation programme , and Fast Lane joint demand generation process . Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience , the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners .
The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments , dramatically improving the turn-around time and overall experience for eligible partners1 . Both the More for More and Fast Lane elements will be deployed in the Amplify partner programme in HP ’ s new fiscal year , November 1 , 2023 .
HP Amplify Impact represents the world ’ s first partner assessment , resource , and training programme focused solely on Sustainable Impact . To help spur the company ’ s ambitious goal of enrolling at least 50 % of Amplify partners in Amplify Impact by 2025 , HP announced a new way for participating partners to leverage Amplify Impact participation towards eligibility status . Beginning May 2023 , qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services .
Launched in November 2020 , HP Amplify represents the first global partner programme optimised to drive dynamic partner growth and deliver consistent end customer experiences and outcomes . It delivers a simplified and easy-to-navigate global structure , which rewards partners based on three pillars : performance , collaboration , and capabilities . Since the launch of HP Amplify , HP has expanded the programme with Amplify Data Insights , Amplify Retail , Amplify Online and Amplify Impact . •
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