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VMWARE ANNOUNCES NEXT EVOLUTION OF ITS FLAGSHIP PARTNER CONNECT PROGRAMME
VMware announced the next evolution of the company ’ s flagship VMware Partner Connect programme is live worldwide . Partner Connect is a singular , unified programme for all partner types that is now more flexible and efficient , provides faster and simpler paths to progression , delivers more incentives , and rewards partners for both performance and capabilities . Through Partner Connect , VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era .
As organisations move from an environment of cloud chaos to a cloud smart approach , there is a significant and immediate opportunity for partners to help their customers accelerate migration of applications to the right cloud , automate and secure the software supply chain , and rein in control of spend on private and public cloud infrastructure .
VMware , together with its partners , will tackle each of these problems by supporting critical business outcomes such as accelerating app modernisation , enabling enterprise cloud transformation , and securing the hybrid workforce .
Customer success depends on a connected ecosystem . No one company can solve all a customer ’ s needs alone . Through four distinct business models , VMware has created an interconnected and diverse Partner Connect programme enabling more partner-to-partner collaboration to help customers become cloud smart and achieve outcomes faster . Partners can participate in one or more business models , with each model opening a door to more incentives and even faster programme progression .
The strategy is for every VMware partner to own the customer lifecycle end-to-end , leading with services , partnering with others , and building predictable , recurring revenue streams .
IDC is seeing a transition in the market today , where for customers it is not just about digital transformation , it is about digital first . This continued evolution will drive changes in how the VMware partners engage their customers , where and how they create value , and how they interact with an increasingly connected ecosystem .
The transformation we see VMware delivering in the Partner Connect programme is a recognition of these macro trends . By
VMware campus
bringing everything under one VMware programme with a more simplified experience , VMware can help partners transition to as-aservice , subscription models , expand their services portfolios , and better leverage their investments to the fullest .
Previously , partners could only progress through the programme with tier credits earned through transacted bookings . Now , nontransacting partners registered as Solution Services Providers have a path to level up in the Partner Connect programme by earning performance points for influenced bookings . Solution Services Providers offer their customers services before and beyond the transaction , with an emphasis on pre-sales advisory and post-sales life cycle services .
VMware offers partners 14 Solutions Competencies , 8 Master Services Competencies , and two Specialisations partners use to close larger , higher margin deals faster . Partners can now earn capability points toward programme progression based on their investment in training , competencies , and certifications . •
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