Intelligent Tech Channels Issue 59 - Page 34

FUTURE TECHNOLOGY

The partnering ecosystem outlook 2023

It ’ s been a changeable 2022 for the partnering ecosystem and partners helping build businesses back better , with some of their biggest challenges being finding the workers , skills and budget to deal with the workload . Unpredictability and uncertainty have ruled , leaving most partners on unclear standing . Industry experts look at the encouraging signs that point upward and onward as the channel ecosystem head into 2023 and highlight some key technology and business trends that will shape the year ahead .

With business confidence steadily improving , channel stakeholders are hoping the outlook for 2023 will bring hope and more opportunities for solution providers and everyone involved in the partnering ecosystem .

Peter Geytenbeek , Director EMEA Channel and Distribution , Delinea , said the Zero Trust approach will be a key driver for the IT Channel in 2023 . Geytenbeek said while in the past the company network was the perimeter , the growing use of cloud
Simran Bagga , Vice President , Omnix Engineering and Foundation Technologies computing has made the user the new perimeter . “ As 80 % of company breaches are related to the misuse of account credentials , there is a lot of interest in solutions for privileged access management that allows Just In Time ( JIT ) and Just Enough Access . Providing services around these areas will provide a good stream of income and potential profits for partners ,” he said .
Vangelis Lagousakos , Senior Director and General Manager – Channel Sales , Middle East , Turkey and Africa ( META ), Dell Technologies said , today , IT managers are under constant pressure to address and manage growing infrastructure needs . Their roles have evolved , and they are expected to become enablers and innovators within their organisations . The fast-changing business environment also requires them to be on top of trends and opportunities and have a thorough understanding of the competitive landscape .
At Dell Technologies , we assist our partners in building their capabilities and adopting innovative strategies to enable them to respond quickly to new opportunities , new markets , and new technologies . We believe it is the responsibility of the vendors to empower their respective industry and channel ecosystem with practical training ,
certifications and the right materials around the technology solutions they offer .
Prashant Menon , Channel Manager UAE at Check Point Software Technologies ,
We assist our partners in building their capabilities and adopting innovative strategies to enable them to respond quickly to new opportunities , new markets , and new technologies .
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