Intelligent Tech Channels Issue 57 - Page 56

INDUSTRY APPOINTMENTS
Kissflow appoints new regional director ahead of MEA investment

As it looks to aggressively grow its share in the US $ 50 billion low-code market , Kissflow has announced the appointment of Sujay Patil as its new Regional Director for the Middle East and Africa ( MEA ).

In his new role , Patil will be responsible for driving Kissflow ’ s vision and revenue objectives in the MEA , championing Digital Transformation success for regional end-customers and driving the sustainability and profitability of the company ’ s valued channel ecosystem .
Alongside the appointment , the company also announced the inauguration of its new regional headquarters in Dubai Internet City , which will be followed by a large-scale expansion of its team , with appointments spanning sales , channel and operational roles .
Another key initiative Patil will look to drive in his early days at Kissflow is the implementation of a structured partner programme with the aim of replicating the successful alliance the company has built with Google in the APAC region .
“ Since the establishment of our physical presence in the Middle East over two years ago , we have seen the demand for low-code and no-code platforms skyrocket as businesses have looked to digitalise
Sujay Patil , Regional Director for Middle East and Africa , Kissflow
operations at an unprecedented pace and scale ,” said Suresh Sambandam , Kissflow CEO .
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EfficientIP appoints Dionne Wiesinger as Channel Manager for UK , Ireland and Nordics

EfficientIP , a specialist in DDI security , has announced the appointment of Dionne Wiesinger as Channel Manager UK , Ireland and Nordics .

With a track record of developing successful business models for the channel , Wiesinger will play a pivotal role in expanding and strengthening its relations with strategic partners and will manage and drive sales via the EfficientIP partner ecosystem .
EfficientIP has a channel-focussed business strategy , with Wiesinger responsible for delivering improved outcomes for partners and consumers through innovation , pursuing more targeted goals and accelerating growth in the region . Her vision is to make partner relations simple and transparent and ensure the best user experience for customers .
Alongside recruiting new strategic partners , Wiesinger ’ s goal is to build upon the initial success of the channel programme , with the long-term vision of replicating it across new regions in the future .
Wiesinger brings over 20 years of purpose-driven and strategic leadership in building partner relations to EfficientIP . Prior to the current role , she served as vendor success manager at Pax8 .
Wiesinger said : “ I put all my dedication into building trust with partners , helping them become ‘ heroes ’ in the space . We want to be working with partners that have the same passion and hunger for success that is ingrained within our business .”
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