Intelligent Tech Channels Issue 57 | Page 23

solutions . Our extensive portfolio and deep partnerships with cloud providers – such as AWS , Google Cloud , or Microsoft Azure make it easy for partners to offer the right solution to meet their customers ’ need – all with the simplicity and flexibility that they require for their business , across any environment . Also , NetApp takes a partnerfirst approach to delivering customer value . Our partner program is created with our shared success in mind . solutions . These can only be delivered through strong synergies with other solution providers .
What are you channel partners in the various regions you cover telling you they are finding challenging when they take NetApp solutions to market ?
Our partners love NetApp technology . And again , it is a big market that I cover . Partners in the UAE for example , face different challenges than partners in Mexico or in Oman . But there is one challenge that is coming across , which is the adoption of the cloud . Because for cloud , our hyper-scalers and alliances have their marketplace . For partners , it is sometimes difficult to understand their role and how they can contribute to the cloud journey .
But we have been working closely with our alliances to create and to help them build their solutions and their offers to take it to the market through the Marketplace or leveraging some offers , bundles , or private offers .
This is a bit challenging , because not all partners are born in the cloud . Many traditional partners are really willing to do this migration and to have a different go-to-market . But this is a challenge , I could hear from most of the partners .
Why should channel partners continue to work with NetApp and invest in its solutions and technology ?
NetApp is uniquely positioned in the market as the leading hybrid multi-cloud provider for storage and data management
For partners , it is sometimes difficult to understand their role and how they can contribute to the cloud journey .
What does the channel outlook for NetApp look like in the next 12 to 18 months now that the company has cemented its channel offerings under the NetApp Partner Programme ?
It will be an exciting year for our solution providers , especially for the cloud partners . We had the different aspects or different parts of the programmes and depending on their specialisation they will be getting their incentive or enablement .
We are simplifying the programme and unifying our partners and providing them with more go-to-markets and building together the proper business plans . We want to make sure that they can build a business plan and activities aligned to a certain sales motion that we have prepared for them , and accordingly they will be rewarded from NetApp .
We are launching a new programme , and for that we want them to come and be with us at our MEA Partner Summit being held on November 17th 2022 . We are doing lots of partner academies across the region to spread the message and to make sure our partners know and hear what they can expect .
To close with , at NetApp we listen to our partners . Any feedback will help us become better . Partners can reach out to me or my team , which we strengthened lately in MEA specifically to support every single partner , of course with our distribution which we are strengthening year after year . •