Intelligent Tech Channels Issue 57 - Page 20

ENTERPRISE TECHNOLOGY
But when you have a vision and are passionate about what you are doing , you will find the right balance between both . You will see as well that your family is following you and appreciating what you are doing . And you even become a role model for your own kids and family .
Before moving to the business challenges , I want to say something about how to be successful in such a big and diverse market . It is all through my team and about the management and leadership I give . With the right team and the right people that bring value and new ways of doing things and who I am trusting , you can cover the full region and turn the challenges into opportunities . Another challenge is on the different markets and needs . When you have a new territory , like for example for Latin-America and Iberia , it requires a good understanding , and reading enabling myself on the market
And as partners move up tiers , NetApp is investing back into those partners with marketing dollars and promoting their competencies to customers needing these solutions .
needs . Whenever we return to the partner , it is not just having a coffee and just speaking about the life in Brazil or in Mexico , but it is more to understand their challenges versus for example , those of our UAE partners .
We have different challenges , but I am a great believer into accepting challenges and
turning them into opportunities because that is the only way we can learn and grow .
NetApp has continued to enhance its Channel Partner Programmes and now has offerings under solution providers , service providers , cloud partners , and alliance partners . How do you distinguish these offerings and how does a partner go about specialising in these schemes ?
We just announced the launch of a new partner programme the NetApp Partner Sphere in NetApp fiscal year 2024 where we are consolidating and simplifying multiple programmes into one that includes all partner types , business models and routes to market . This programme enables partners to
evolve their business in the cloud . Partners must specialise or offer specialised services , and capabilities to be able to support the entire customer journey in the digital and cloud transformation .
What new channel offerings can your partners in the regions you cover expect from NetApp in 2023 ?
We are moving toward solutions competencies to allow partners to really differentiate their business . And as partners move up tiers , NetApp is investing back into those partners with marketing dollars and promoting their competencies to customers needing these solutions .
What will be NetApp ’ s technology and solutions focus in the year ahead and how are you preparing your reseller and distribution partners ?
The partner programme will focus on the changing customer demands so it can deliver value to customers and support partners for the more complex digital and cloud transformation efforts . NetApp is focusing on three solutions and services : cloud solutions , hybrid multi-cloud , AI , and
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