NEWS
Marketplacer boosts online review functionality with Yotpo partner agreement
Marketplacer , a global technology platform that enables brands , retailers , suppliers , communities and innovators to easily build and grow successful online marketplaces at scale , has announced it has signed a partner agreement with Yotpo , an eCommerce Marketing Platform that offers the most advanced solutions for customer reviews , visual marketing , loyalty , referrals and SMS marketing .
Yotpo helps brands drive growth by creating engaging experiences to build lasting customer relationships . Its integrated solutions for reviews , visual User Generated Content ( UGC ), rewards and referrals empower businesses to win over new audiences using their customers ’ voice .
The partnership between the two companies will enable Marketplacer to provide further rich functionality for sellers and consumers while providing Yotpo with extended reach into the marketplace economy .
Rad Mitic , Head of Partnerships at Yotpo says the partnership solves a long-standing pain point that will now unlock revenue for sellers .
“ This is a game changer for Australian e-commerce marketplaces , even though it seems like a no-brainer feature ,” said Mitic . “ The complexities of gathering product-specific reviews on marketplaces
make it near-impossible to offer shoppers accurate social proof – even with an amazing engineering team .”
Prior to this partnership , Marketplacer ’ s customers were unable to gauge sentiment on their products and were increasingly demanding robust options to collect product-level reviews .
AWS launches Region in the United Arab Emirates
Amazon Web Services ( AWS ), an
Amazon . com company , has announced the launch of its second Region in the Middle East , the AWS Middle East ( UAE ) region .
Starting now , developers , start-ups , entrepreneurs and enterprises , as well as government , education and non-profit organisations will have even greater choice for running their applications and serving end-users from data centres located in the United Arab Emirates ( UAE ), using advanced AWS technologies to drive innovation .
AWS estimates that its projected spending on the construction and operation of the new Region will support an average of nearly 6,000 full-time jobs annually at external vendors , with a planned US $ 5 billion ( AED 20 billion ) investment in the local economy through 2036 . The AWS Middle East ( UAE ) Region will also add an estimated US $ 11 billion ( AED 41 billion ) over the next 15 years to the UAE ’ s Gross Domestic Product ( GDP ).
“ AWS is committed to helping customers in the UAE deploy the most advanced cloud technologies and achieve the highest levels of security , availability and resiliency ,” said Prasad Kalyanaraman , Vice President of Infrastructure Services at AWS .
“ With the launch of the AWS Middle East ( UAE ) Region , we are making it possible for even more customers to harness the power of the cloud to drive innovation across the UAE .”
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