CHANNEL CHIEF
SIMRAN BAGGA is Vice President , Omnix Engineering and Foundation Technologies at Omnix Engineering , a Sharia ’ a compliant , industry-leading provider of solutions in digital infrastructure , Digital Transformation , computer-aided engineering , cybersecurity , cloud computing and managed services . The company has over 30 years of experience and a proven track record across the globe . Bagga talks about her current role and how she is working with partners in the Middle East market .
dDescribe your current job role and the parts that are challenging ? In my current role as the VP of Omnix Engineering and Foundation Technologies , I lead and work with a team of 200 plus people across multiple functions – sales , marketing , business operations , HR , finance , legal and compliance , delivering vertical solutions and services across multiple vendors . The competitive landscape is very fierce and volatile and that makes my role incredibly challenging and exciting at the same time . profitable . Channel-focused companies who do not embrace disruption now will find survival difficult in the future . This also leaves the channel looking at what it will take to reinvent them to meet changing customer requirements . For some , this will mean a whole-hearted adoption of digital technologies . For others , it will mean partnering closely with other companies who can manage the disruption for them while or face the prospect of an M & A to gain the scale and market share .
Simran Bagga , Vice President , Omnix Engineering and Foundation Technologies
Can you explain how your company works with channel partners ?
We are a channel agnostic organisation . We handhold our channel partners from proposals to quoting to customer interactions and to the last mile of execution and deployment .
How do you ensure channel partners flourish in a highly competitive market ?
We have a focused approach on crossselling , upselling and value selling , which ensures channel hygiene and profitability of our channel partners .
What are the latest trends you see emerging across the channel ?
Channel partners will look for new ways of doing business – moving to the cloud , consumption-based pricing , everything-asa-service , IoT partnerships and more new paradigms of doing business to remain
We handhold our channel partners from proposals to quoting to customer interactions and to the last mile of execution and deployment .
What is your management philosophy ?
An enriching interaction with my partners and customers is something I am very enthusiastic about . Thinking of innovative ideas , putting them into practice and learning from outcomes keeps the thrill and excitement of work going . In terms of work
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