Intelligent Tech Channels Issue 56 | Page 34

FUTURE TECHNOLOGY

Tarsus On Demand ’ s CTO reflects on the evolution of the fast-paced As-a- Service world

Brendan Haskins , CTO , Tarsus On Demand
Tarsus On Demand , a division of Tarsus Technology Group , enables managed service providers ( MSPs ), independent software vendors ( ISVs ), and technology resellers to smoothly transition their businesses to the cloud and software- As-a-Service . The dynamic team works closely with channel partners to help their customers architect and deploy cloud solutions that support growth , efficiency , agility , and innovation . As the market for public cloud and As-a-Service computing solutions is evolving at a blistering pace as new business models and customer requirements emerge , Brendan Haskins , CTO , Tarsus On Demand , reflects on the evolution of the fast-paced As-a-Service world .

IT channel partners such as distributors , value-added resellers ( VARs ), cloud service providers ( CSPs ) and independent software vendors ( ISVs ) need to be agile and remain relevant if they are to keep up with the rapid speed of change in this market . According to Brendan Haskins , CTO , Tarsus On Demand , the cloud has developed over the last few years from a usage-based method of obtaining computer resources into an enabler for more adaptable business models and Digital Transformation . As more businesses use multi-cloud architectures , the landscape has gotten increasingly complex .

IT channel companies that serve small and medium businesses ( SMBs ) thus need to adjust their operations and strategies to ensure they can support their customers as their needs evolve .
Haskins said : “ The problem we and our channel partners encountered when we originally set out on the cloud journey was transitioning from big-ticket hardware sales towards on-going , As-a-Service billing .”
This demanded a significant shift in organisational culture and operations , from focusing on closing transactions when customers needed a hardware refresh to delivering continuous service . But the market has continued to evolve and infrastructure- As-a-Service ( IaaS ) offerings and simple software solutions such as hosted email have become extremely commoditised .
To remain relevant in a world where customers can purchase IaaS , SaaS or platform- As-a-Service directly from the hyperscale public cloud providers , the channel needs to find new ways to add value
The cloud has developed over the last few years from a usage-based method of obtaining computer resources into an enabler for more adaptable business models and Digital Transformation .
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