Intelligent Tech Channels Issue 55 - Page 25

PARTNERS ’ PERSPECTIVE machines ). The result is that this promote parallel importing and trade in fake goods that are circulated in the market to deceive unsuspecting customers . Another issue that ’ s vital is that the channel in the MEA geography have not taken any action to look into the downside risk caused by the current geo-political situation in several countries across this broad emerging market . As pointed out earlier , the currency depreciation in most African countries has exacerbated the issue of credit terms and insurance as no distributor or insurance firm is willing to extend terms in an uncertain market .
Credit insurers are now staying clear from insuring or enhancing credit limit for the reseller segment due to multiple factors in most cases .
As the regional IT market is showing signs of improvement , it ’ s vital that issues of credit availability in the MEA channel are ironed out . The market is stabilising and it ’ s critical that vendors and distributors extend their support to partners that qualify for credit on certain strategic large deals .
As the regional IT market is showing signs of improvement , it ’ s vital that issues of credit availability in the MEA channel are ironed out .
And given that the IT sector is spearheading the changes happening in society be it personal , enterprise and government , the sheer potential the IT sector has in the coming years will ensure vendors , distributors , resellers and end users to work together and come with credit solutions which work and push the MEA channel forward . •
INTELLIGENT TECH CHANNELS 25