Intelligent Tech Channels Issue 54 - Page 26

MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST
EROS Group is a 54-year reputed organisation specialising in the distribution and retail of consumer electronics , mobility , IT , home appliance , and convergence products . Recently , the power retailer launched the fifteenth retail store at IBN Battuta Mall in Dubai , a move the company says gives new impetus to the country ’ s post-pandemic retail sector recovery .

EROS GROUP UNVEILS FIFTEENTH RETAIL STORE AT IBN BATTUTA MALL

The retail sector in the UAE has received a vital post-pandemic boost from EROS Group , following the recent opening of the power retailer ’ s fifteenth multi-brand consumer electronics and home appliances retail store at Ibn Battuta Mall in Dubai .

EROS Group – one of the largest consumer electronics , mobility , IT , home appliances and convergence products ’ distributor and retailer in the UAE said that the new store offers UAE residents a seamless and premium shopping experience encompassing world-class consumer electronics and home appliances brands in a premium walk-in retail concept .
The new store stocks a wide range of world-class consumer electronics and home appliances from iconic global brands , including Samsung , Apple , Lenovo , Hitachi , TCL , Midea , Ariston , Huawei and Amazfit .
The store was inaugurated by Alex LIM , President of Samsung Middle East and North Africa , Seong Hyun Lee , President of Samsung Gulf along with Mohammad
in different parts of the UAE . With the recent development of residences and property in and around Ibn Battuta Mall , this has fuelled demand for electronics and appliances , which can be catered to with our new premium store in Ibn Battuta Mall .”
The opening of the new store is part of EROS Group ’ s multi-billion-dirham retail expansion strategy in the UAE .
EROS Group is a 54-year reputed organisation specialising in the distribution and retail of consumer electronics , mobility , IT , home appliance , and convergence products . The group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia , Africa , and Europe with a serving ability to over two billion people , through a complex channel mix of power retailers , independent retailers , souq markets , re-exporters , system integrators , architects ,
EROS and Samsung executives at the opening ceremony consultants and experts . The group has evolved from a one-store , one-brand
Badri and Ahmad Badri , Directors at distribution house to build a portfolio of
EROS Group . world-class international brands and retail
Commenting on the launch of the new stores including brand boutiques . EROS store , Mohammad Badri said : “ In keeping Group serves customers in the UAE and with our retail clients ’ contemporary needs , select markets in the Middle East and North the new store features a collection of
Africa ( MENA ) region . The organisation premium global brands of latest gadgets , proudly partners with over 14 international digital devices , and home appliances such brands , operates 15 retail stores including as smartphones , laptops , and washing three Samsung and two Huawei experience machines . This is in line with our vision and showrooms across UAE and has three endeavour to reach closer to our customers service centres across the UAE . •
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